Safeway has partnered with the Go Green Initiative, an organization that supports environmental stewardship among schools, families, governments and businesses, to launch the first annual Go Green Glogster Earth Day contest.
Safeway on Tuesday joined forces with the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion on an initiative to develop and promote dietary guidance that links scientific research to the nutrition needs of consumers.
In effort to further its commitment to sustainability, Safeway's private-label Softly bath and facial tissue and Ultra Thirsty paper towels now are certified by the Forest Stewardship Council and the Rainforest Alliance.
Kantar Media on Wednesday reported that overall retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert coupon promotion pages increased 30.7% over calendar year 2011, versus the corresponding year-ago period.
Safeway and Kraft Foods on Thursday announced that their Help Us End Hunger (Every Bag Counts) food drive yielded nearly 362,000 bags of groceries for food banks and other hunger-relief centers throughout the United States.
Safeway announced that its stores raised $1 million for the Wounded Warrior Project, an organization that exists to honor and empower military men and women who incurred service-related injuries on or after Sept. 11, 2001.