Content about Sales promotion

May 21, 2012
Survey: 40% of smartphone owners redeem coupons on mobile devices

Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

May 18, 2012
Communicating value of product will help in today's still-tough economic climate

Retailers are worried about rising gas prices, and apparently for good reason — while consumers aren't scrimping at the pump, what they are spending on more gas means less is spent elsewhere.

May 17, 2012
Survey: 80% of consumers actively looking for rebates

Ninety-five percent of consumers are interested in products that come with rebates, while 80% of consumers actively seek out rebates, according to an annual consumer survey by rebate provider Parago.

May 11, 2012
Whole Foods app rewards green behavior with coupons

Whole Foods is rewarding customers that live a green lifestyle through its new application it created with Whole Planet Foundation and BlueAvocado.

April 25, 2012
Report: Digital coupon events on websites rose 17.1% in Q1

Kantar Media revealed that digital coupon events across key websites experienced a boost during first quarter 2012.

April 5, 2012
Rite Aid offers allergy screenings, discounts

Rite Aid is offering new coupon booklets and other services to help customers make it through allergy season, the retail pharmacy chain said Thursday.

March 7, 2012
Kantar Media releases 2011 retail promotional activity report

Kantar Media on Wednesday reported that overall retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert coupon promotion pages increased 30.7% over calendar year 2011, versus the corresponding year-ago period.

February 22, 2012
SmartSource launches iPad app

Coupon publisher News America Marketing has launched a free couponing application for the iPad under its SmartSource brand.

February 17, 2012
Survey: 3-out-of-4 people shopping with tablet in hand respond to on-site messaging

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

January 20, 2012
Mscripts introduces new mobile app platform features

Users of Mscripts' mobile pharmacy application platform will have a host of new features to make managing prescriptions and shopping easier, according to a presentation the company gave Friday at the Health Innovation Summit.

January 16, 2012
Study: Beauty marketing gone social; marketing forays suggest untapped promise

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

December 20, 2011
CouponNetwork.com introduces Video Rewards

A Catalina Marketing online platform that provides digital and printable coupons is slated to launch a new consumer savings solution.

December 19, 2011
Procter & Gamble, Mobeam partner on mobile couponing system

Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

December 6, 2011
Rite Aid promotion gives Facebook users first dibs on coupons

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

November 30, 2011
Analysis: High-end consumers are clipping coupons in search of a shopping ROI

Shoppers are just as promotion-driven as they have been since economists first coined the term the "new normal" economy — and that's not likely to change, according to a new "The Why? Behind the Buy" report released Wednesday by Acosta Sales.

November 18, 2011
Survey: More shoppers turning to Internet for coupon-driven deals

RetailMeNot.com, an online coupon aggregator, found that online coupon usage was up 23% on its site in the months leading up to the holiday shopping season, the company announced Wednesday.

November 9, 2011
Harris Teeter honors veterans with an 11% discount on Veterans Day

Harris Teeter on Wednesday announced that veterans and active duty military who shop at any Harris Teeter location on Nov. 11 will receive an 11% discount, with their veterans identification card, after all coupons and discounts are deducted.

October 7, 2011
Survey: Shoppers compelled to buy when armed with online coupons, coupon codes

Online coupons and coupon codes could drive sales for businesses, according to a new study.

September 29, 2011
Extreme concerns raised with second season of 'Extreme Couponing'

The second season of "Extreme Couponing" debuted on TLC Wednesday evening, and with the new season came a renewed concern as to how extreme couponers will impact value promotions at retail.

August 8, 2011
Does increased purchase frequency translate into healthier bottom lines?

Purchase frequency in the drug channel is up 6.7%. Sounds good, right? More shoppers buying more often — that's the end-game, isn't it? Except not so fast, because the real question is whether or not higher frequency of purchases actually translates into greater revenue streams.

July 27, 2011
ACAP: Drug rebate equalization allows states to restore Rx benefits to managed care

The Patient Protection and Affordable Care Act is producing savings for state Medicaid programs that take advantage of a provision equalizing drug rebates between managed care and fee-for-service programs, according to a fact sheet released Tuesday by the Association for Community Affiliated Plans.

July 13, 2011
Report: FSI coupon activity down in 2011

Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday.

June 20, 2011
Consumers rediscover coupons

The humble coupon is back, in a big way.


June 20, 2011
Digital coupon wave: Clipping to surfing

Couponing is digitizing.


Although printed circulars remain the workhorse of the nation’s coupon distribution system, a growing share of the coupons consumers are handing cashiers are emerging from online distribution sources and are being printed out at home. A smaller but growing segment also is being handled exclusively through electronic means via smartphones and mobile technology.


June 20, 2011
Who’s using coupons — and where

Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


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