Not Your Mother’s hair care brand expanded its U.S. retail distribution with more than 10,000 stores and almost doubled its SKU count in first quarter 2014, and now the manufacturer is broadening its international reach by launching in Walmart Mexico.
Procter & Gamble has declared a commitment to no deforestation in its palm oil supply chain by improving practices with all its suppliers, including small local farmers, to ensure protection of forests, the company announced on Tuesday.
After five years of research and clinical studies, Coolway is looking to transform the hair care industry with its Coolway "Low Heat Styling Revolution," which uses products and moisture-sensitive styling tools that avoid intense heat and the damage it causes.
Hair care manufacturer Creme of Nature has announced that it is launching Straight from Eden, a new relaxer system that utilizes a straightening creme that is 100% derived from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage.
The highly saturated and competitive hair care category has experienced only modest increases in recent years, but industry observers predict the category will grow double-digits through 2017, thanks in large part to niche items and products that target emerging segments.
Hair restoration brand Bosley is helping to spread awareness of hair loss during National Hair Loss Awareness Month in August and offer treatment options for those battling fine and thinning hair with two new products — BosRenew Volumizing Dry Shampoo and BosRenew Scalp Micro-Dermabrasion.