Content about Shopper Marketing

April 14, 2011
Walgreens' Kim Feil inducted into In-Store Marketing Institute Hall of Fame

Walgreens' chief marketing officer Kim Feil was inducted into the In-Store Marketing Institute Hall of Fame Thursday morning in Chicago.

February 10, 2011
New SymphonyIRI-Synovate report presents new look at Hispanic consumer

Hispanics will wield $1.2 trillion in buying power in less than a year, the SymphonyIRI Group and partner Synovate noted Wednesday in a new joint market research report.

February 1, 2011
CyberScholar Retail Network rolled out at Costco

Warehouse mass merchandiser Costco will use an online portal to increase in-store product knowledge and enhance shoppers’ experiences.

November 14, 2010
Vendor think tank examines new ways to make their brands stars

At a time when consumer takeaway is low and financial resources are limited, retailers and...

November 1, 2010
CVS, Kroger among GMA Retail Honors winners

CVS/pharmacy, Kroger and Dollar General have been selected as the recipients of the Grocery Manufacturers...

October 19, 2010
Mars Advertising, Safeway win In-Store Marketing Institute award

The In-Store Marketing Institute announced the gold award winner for its “Design of the Times”...

September 19, 2010
SymphonyIRI examines lower-income shoppers' spending habits

Even in a challenging and rapidly changing marketplace, lower-income shoppers will generate $115 billion in...

September 12, 2010
Study: Hispanic shoppers' purchasing behaviors vary by season

Hispanic shoppers exhibit a greater shift in shopping behaviors by season in comparison with general...

September 6, 2010
Wallace named GSK Consumer Healthcare VP

GlaxoSmithKline Consumer Healthcare on Tuesday named Stacy Wallace to the newly created role of VP...

August 22, 2010
Shoppers ‘layout’ desire for deals, simplicity, coherence

SKU rationalization is a hot topic in consumables. With space at a premium, and pressure...

July 20, 2010
New research establishes importance of 'beacon' OTC brands

Well-established national brands, or “beacon brands,” are crucial in attracting shoppers to a particular set,...

May 5, 2010
Manufacturers, retailers to come together at 2010 NACDS Marketplace Conference

The National Association of Chain Drug Stores is seeking to deliver business opportunities and strategy...

February 28, 2010
11th Drug Store News Industry Issues Summit

Q: Has the current STATE OF THE ECONOMY caused you to re-evaluate your business, perhaps...

January 5, 2010
Report: FSI coupon activity increased 8% in 2009

Free-standing insert coupon activity increased 8% during 2009 to more than 272 billion coupons dropped...

March 16, 2008
Colgate to focus resources on ‘big hits’

Product innovation and understanding what influences the shopper will sustain future growth at Colgate-Palmolive, said...

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