Mike's Hard Lemonade launched this month a multimillion-dollar campaign that the brand calls "a bold departure from traditional beer category advertising" and includes television, digital, mobile and social media outreach.
Sales of plain PET bottled water may be flat, but there’s significant action in flavored and enhanced waters. Glaceau’s Vitaminwater Zero saw triple-digit sales increases in all three channels (excluding Walmart) for the 52 weeks ended Aug. 7, according to the SymphonyIRI Group.
SnackWell’s has overhauled its line of products for women with new portioned, indulgent snacks. The brand, which is owned by Kraft Foods, said the latest SnackWell’s treats will range from 100 to 150 calories per pack.
The American Beverage Association announced that consumers across the United States soon will find new front-of-pack labels on their favorite beverages as part of an effort by America's leading nonalcoholic beverage companies to bring the Clear on Calories initiative to stores.