Content about Sports drinks

August 17, 2012
Sports, energy drinks power up

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


February 2, 2012
Gatorade announces multiyear partnership with Heisman trophy winner

A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

June 20, 2011
Low-calorie options 
energize sports drinks


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


March 28, 2011
Cindy Crawford represents Propel Zero in new campaign promoting active lifestyles

PepsiCo is launching its latest Propel drink with the same great taste and a pretty face.

November 21, 2010
PepsiCo to launch G Series Fit

PepsiCo reportedly is making a lower-calorie Gatorade product line targeted at athletes....

June 6, 2010
Reporters Notebook

Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink...

May 16, 2010
Powerade to launch Hispanic marketing campaign

Powerade is featuring goalkeeper Guillermo "Memo" Ochoa in the drink brand's first-ever fully integrated marketing...

March 30, 2010
Powerade encourages athletes to 'keep playing'

In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and...

March 22, 2010
Gatorade teams up with GNC

The Gatorade Co., a division of PepsiCo, has partnered with GNC on its next generation...

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