Content about Sports

February 16, 2011
Dribble to Stop Diabetes unites NBA with American Diabetes Association, Sanofi-Aventis

The National Basketball Association, the Women's National Basketball Association and the NBA Development League are at the forefront of a new campaign that seeks to raise awareness about diabetes prevention.

January 14, 2011
ProPhase sponsors 'Cold-Eeze Skate for the Heart'

ProPhase Labs on Thursday announced its title sponsor of the "Cold-Eeze Skate for the Heart" show, airing on NBC stations Jan. 16 from 4 to 6 p.m., EST.

January 6, 2011
P&G's Prilosec OTC sponsors second annual Madden Most Valuable Protectors Award

Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

December 7, 2010
Bump control gets 'Smooth'

Razor bump eliminator Bump Patrol has announced the debut of its "Smooth Crew" as part of an education campaign to help wipe out razor bumps, a common shaving problem, particularly among men of color.

December 1, 2010
Derma e continues support of Special Olympics

Derma e Natural Bodycare, a manufacturer of natural skin care products, has announced the continued support of the nonprofit Special Olympics Southern California.

November 15, 2010
Eagle Pack named sponsor of 2011 Iditarod Trail Sled Dog Race

A natural pet food brand has been named the official dog food of an upcoming...

November 8, 2010
Perform pain reliever sponsors Rock ‘n’ Roll Marathon Series

Hygenic/Performance Health on Tuesday announced its Perform pain-reliever brand will be the official external analgesic...

October 31, 2010
Wegmans to continue LPGA sponsorship

The Ladies Professional Golf Association and Wegmans on Friday jointly announced that they will continue...

October 6, 2010
GNC highlights endurance selection

GNC on Thursday announced it would highlight its new “Endurance Wall,” which includes as many...

September 13, 2010
Febreze hits the road with NFL for freshness tour

Febreze has kicked off its Game Day Freshness Tour with the help of the National...

September 7, 2010
Billie Jean King named co-founder of Mission Skincare

Sports icon and humanitarian Billie Jean King has been named a co-founder of Mission Skincare,...

August 29, 2010
CVS Caremark hosts annual All Kids Can baseball camps

This year's CVS Caremark All Kids Can baseball camps brought together nine baseball teams, providing...

August 2, 2010
P&G, NFL 'take it to the house'

Procter & Gamble is partnering with the National Football League once again to extend the...

June 2, 2010
Kimberly-Clark continues prostate cancer awareness campaign

The maker of Depend products is kicking off its “The Depend Campaign to End Prostate...

May 24, 2010
Auro-Dri sponsors The World's Largest Swimming Lesson

More than 10,000 children on four continents will bob, float and flutter-kick their way into...

May 18, 2010
Starbucks names consumer products president

A coffee giant has named a new head for its global consumer products group and...

May 16, 2010
Powerade to launch Hispanic marketing campaign

Powerade is featuring goalkeeper Guillermo "Memo" Ochoa in the drink brand's first-ever fully integrated marketing...

March 30, 2010
New formula added to Bump Patrol line

M&M Products Co. has announced the launch of its new Bump Patrol maximum strength shave...

March 28, 2010
Pepsi launches 'Yo Sumo'

Pepsi announced the official launch of "Yo Sumo," an initiative created to show the world...

March 2, 2010
Zico changes packaging

Zico coconut water now is available in new, on-the-go packaging....

March 1, 2010
Evander Holyfield delivers one-two punch with Gamma

Gamma Pharmaceuticals on Monday announced a joint venture with Evander Holyfield, former world heavyweight boxing...

February 9, 2010
Game, set, match for Venus Williams, Tide

Stains and odors are no match for tennis superstar Venus Williams, who has teamed up...

February 8, 2010
Cirrus taps Olympic swimmer for endorsement deal

One of the United States' top young Olympic swimmers, Christine Magnuson, will endorse Cirrus Healthcare’s...

January 19, 2010
Diabetic skier to compete in 2010 Olympic Games

A skier with Type 1 diabetes will join the U.S. Olympic team....

January 7, 2010
Mentholatum to sponsor Ironman 70.3 events with eye drop product

The Mentholatum Co. on Jan. 8 announced its title sponsorship of select Ironman 70.3 events,...

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