Content about Strategic management

June 7, 2013
FIT's beauty industry think tank presents research, digital imperatives for industry

The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

February 20, 2013
Diplomat names James Kosmerick as director of marketing

Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

December 19, 2012
Game changing results: Is it a matter of strategy or execution?

The vast majority of product launches, reorganizations, mergers and improvement initiatives either fail or grossly disappoint. In all, roughly 90% of major projects violate their own schedule, budget or quality standards.

December 6, 2011
Kline: Despite initial higher costs, sustainability can serve personal care market

As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.

November 10, 2011
Former L'Oréal marketing executive joins Marketing Management Analytics

Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

September 12, 2011
McKinsey & Co. earns spot on Vault's Consulting Firm Practice Area Rankings for 2012

McKinsey & Co. has earned multiple honors on Vault.com's latest Consulting Firm Practice Area Rankings.

March 7, 2011
Walmart exec elected chair of health, benefits group

Walmart’s U.S. VP benefits, Chris McSwain, was elected chairman of the Integrated Benefits Institute, the organization announced Monday.

September 6, 2010
Mom Central Consulting develops marketing model for dads

A leading social media marketing agency to mothers has developed a counterpart for expanding its...

June 17, 2010
Kimberly-Clark announces executive changes

The company behind Kleenex and Scott has announced executive changes that "will further enhance its...

March 14, 2010
Guest opinion: What are your blind spots?

Most organizations have blind spots hindering their growth and their alignment with their top retail...

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