Content about Super Bowl

March 8, 2013
Higher alcohol content, craft beers brew sales

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

February 5, 2013
Budweiser Super Bowl ad most effective, consumer study finds

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

January 31, 2013
Head & Shoulders names Angels pitcher C.J. Wilson as newest MLB 'Mane Man'

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

January 31, 2013
Swisse Wellness launches supplement line at Walgreens

A line of OTC products from Australia will hit the shelves of Walgreens Friday.

January 30, 2013
Quaker promotes healthy living with NFL contest

The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

January 28, 2013
Axe celebrates Apollo launch by premiering TV spot during Super Bowl XLVII

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

January 28, 2013
Budweiser announces birth of baby clydesdale with first tweet: Horse to be featured in Super Bowl ad

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

January 25, 2013
'Must. Have. Wheat Thins.' ad campaign kicks off for Super Bowl

Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

January 23, 2013
Kraft announces Mio Fit liquid water enhancer, Super Bowl commercial

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

January 14, 2013
Mars' M&M's launches marketing campaign, ad to run during Super Bowl

Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

January 8, 2013
Budweiser to unveil Budweiser Black Crown

Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

December 17, 2012
Axe joins roster of 2013 Super Bowl advertisers

For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

November 14, 2012
CVS Caremark pays tribute to disabled military veterans at Gillette Stadium

In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

October 15, 2012
Tide urges fans to 'Show Us Your Colors' through contest

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.

September 4, 2012
Old Spice celebrates its Champion scent with new ad campaign

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

July 24, 2012
PepsiCo to sponsor Super Bowl XLVII Halftime Show

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

February 6, 2012
More fans of P&G's Vicks said Manning possessed that 'no sick days' spirit over Brady

More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England's Tom Brady.

February 1, 2012
P&G, Larry the Cable Guy sending three tailgate winners to the Super Bowl

Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

January 30, 2012
Details of Super Bowl commercials for Pepsi, Pepsi Max revealed

PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

January 19, 2012
Dannon Oikos Greek yogurt to debut Super Bowl ad

Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

December 20, 2011
M&M's to debut new commercial during Super Bowl

A Mars Chocolate North America brand will be showcased during Super Bowl XLVI.

September 27, 2011
Doritos taps The Lonely Island for Super Bowl promo

Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

September 26, 2011
P&G kicks off NFL Facebook contest

Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints.

July 25, 2011
Head & Shoulders taps Alyson Hannigan as latest brand ambassador

Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

April 25, 2011
Health Mart tops for service, patient care


In the May issue of Consumer Reports, a report found that such independents as McKesson’s Health Mart franchise group are delivering the goods.


McKesson helped capitalize on what has always been an exemplary Health Mart patient experience at the top of last year with a multi-
million-dollar ad campaign that included an ad during the New Orleans Saints/Indianapolis Colts Super Bowl. That 2010 campaign featured real Health Mart pharmacists with stories on how they have impacted their local communities by taking the time to care and provide special services.


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