Content about SymphonyIRI Group

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 20, 2011


The snack is back! Judging from the amount of growth within the 
nutritional bar category in the past year, snacking is definitely en vogue.

June 20, 2011

When it comes to hair care, consumers clearly continue to seek value as the sales of shampoo and conditioner combo packs remain on the rise, soaring triple digits during the 12 weeks ended April 17, according to data from SymphonyIRI Group.


May 31, 2011

Campbell Soup on Tuesday announced the company is expanding its V8 franchise into the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots.

May 24, 2011

Men shop, too, SymphonyIRI Group asserted in the release of its latest demographic shopper study titled “Men are From Mars, Women are From Venus…Or Maybe Not?” on Monday.

May 23, 2011


The wider availability of relaxants and perms — which largely are geared toward African-American hair — coupled with consumers seeking greater value due to a challenging economy has helped fuel sales of the niche segment.


April 25, 2011

NORWICH, N.Y. — Since word of mouth was the driving force behind the success of Chobani, it was a natural fit to feature actual users in its first major ad campaign this spring. The company also recently launched Chobani Champions, the first-ever Greek yogurt for kids. The smaller-portion, 3.5-oz. cup (100 calories) is available in two flavors: Honey-Nana and VeryBerry. Also new in the company’s core Chobani Greek yogurt line are lemon, mango and black cherry flavors.


April 25, 2011

LOS ANGELES — Hyland’s is looking to parlay its success across its 4Kids line of homeopathic solutions into the adult section with the launch of the Hyland’s Defend line. The company already is recognized by parents for cold relief, with Hyland’s Cold & Cough 4Kids product sales growing by 250% per year, according to the company. 


SymphonyIRI Group has Hyland’s liquid cough-cold offerings at $5.6 million in sales across food, drug and mass (excluding Walmart) for the 52 weeks ended March 20 — up 388.4%.


April 20, 2011

Chobani has captured the U.S. yogurt market as the leading brand in the category, according to SymphonyIRI Group data.

March 31, 2011

While fewer consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.

March 4, 2011

As expected, the facial anti-aging segment continues to experience overall growth as women continue their quest for the fountain of youth in a bottle.

March 4, 2011

A funny thing happened on the way to the cash register. A coveted diabetic shopper intent on saving money saw promotions that resonated with value. She was hooked.

On this trip, promotions influenced her to expand her basket from just insulin to related care items, foot cream and a sugar-free treat. It was as if the retailer and suppliers completely understood her daily regimen, lifestyle, shopping behaviors, willingness to spend and purchase triggers. Indeed, they did.

How? They mastered the process of promotion optimization.

March 4, 2011

It is no secret that oral care is a mature market, yet consumers have shown a willingness to pay for products that make oral health easier. In light of this, some industry observers predicted that growth will be in the form of those products that are “value-added,” “improved benefit” and “simplified.”

March 4, 2011

NEW YORK — Sure, the plethora of proton-pump inhibitors dotting digestive aisles these days have generated plenty of buzz among antacids, but what do heartburn sufferers do while they wait for the PPI to begin working? They turn to an immediate relief option like the Tums and Tums Ultra brands, which together generated growth of 96.3% to $24.9 million for the 12 weeks ended Jan. 23 across food, drug and mass (minus Walmart), according to SymphonyIRI Group data.

March 4, 2011

The definition of snacking has broadened, and more choices are competing for the consumer dollar. Consumers also continue to want more for their money.

February 18, 2011

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category.

February 18, 2011

All the hype around H1N1 
that was so prevalent in 2009 is gone, leaving only the tough comparisons a year later.

February 18, 2011

HAZLETON, Pa. — Troy Healthcare in January acquired the distribution of its Stopain brand, an external analgesic Troy has been manufacturing since 2002 that is already an up-and-coming pain-relief spray. The brand cracked the top 10 list of external analgesic rubs for the 12 weeks ended Dec. 26, 2010, moving into the No. 10 spot with $1.3 million in sales across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data. SKU growth of 16.1% in that period also is outpacing category growth of 11.3%.


February 18, 2011

Gojo Industries this past fall reacquired its Purell hand-sanitizer brand from Johnson & Johnson and is currently putting the pieces in place to reassume a category leadership role for waterless hand washing.


The endeavor is not without its challenges. Today, hand sanitizers are a highly commoditized category. And though sanitizers certainly benefited from increased awareness associated with last year’s H1N1 pandemic, that awareness didn’t translate into sales; the $100-million-plus category is down 35.4% in 2010, according to SymphonyIRI Group data. 


February 18, 2011

Judging by the numbers, the wobbly economy largely has benefited the men’s grooming segment.


February 10, 2011

Hispanics will wield $1.2 trillion in buying power in less than a year, the SymphonyIRI Group and partner Synovate noted Wednesday in a new joint market research report.

February 1, 2011


Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


January 5, 2011



Dollar sales for energy drinks were up 8.2% in drug stores for the 52 weeks ended Oct. 31, 2010, according to SymphonyIRI Group. Energy shot dollar sales in the channel fared even better, with sales surging nearly 12% for the same period.


Despite occasional controversy, demand remains strong for the beverages, and the segment is poised to become even more significant as its appeal broadens beyond its original target consumer group.


January 5, 2011

NEW YORK — A shift in consumer shopping is helping to fuel sales of women’s fragrances at mass.


“Consumers are shifting their fragrance purchasing from high-end channels, such as department stores, to more mass-market channels, such as drug stores and supermarkets/hypermarkets,” stated research firm Euromonitor International. “While department stores have suffered a drop in foot traffic during the recession, store formats such as supermarkets/hypermarkets and mass merchandisers selling necessities have seen steady traffic levels.”


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