Content about TRESemmé

May 9, 2011

Unilever closer to completing Alberto Culver acquisition

Alberto Culver, whose beauty brands include TreSemme, Alberto VO5, Nexxus, St. Ives, Simple and Noxzema, has announced that Unilever and the U.S. Department of Justice have reached an agreement that will enable Unilever to complete its proposed acquisition of Alberto Culver.

May 2, 2011

Alberto Culver's Q2 sales climb

Alberto Culver reported a 6.1% increase in its second-quarter net sales for the period ended March 31.

April 25, 2011

All awash in dry shampoo

NEW YORK — Dating back to the 1960s with the launch of Psssssst, dry shampoo certainly isn’t a new concept. But the niche segment has been given new life with a string of new launches and enhanced formulas for today’s modern beauty maven. 

In early 2010, TRESemmé introduced its Fresh Start collection, featuring the Fresh Start dry shampoo. More recently in 2011, several manufacturers have expanded the category, including Psssssst, now a Freeman brand, with a new version for wavy or curly hair that hit shelves in January. 

October 31, 2010

Alberto Culver announces double-digit gains in Q4 sales

Alberto Culver, which in September entered into an agreement to be acquired by Unilever, announced...

October 24, 2010

Unilever’s acquisition of Alberto-Culver to boost company’s local, int’l presence

In a move that wasn’t exactly a surprise to many industry observers, Unilever announced plans...

September 26, 2010

Unilever expands hair care business with Alberto-Culver acquisition

Unilever is significantly boosting its hair care portfolio by acquiring Alberto-Culver for $3.7 billion in cash....

February 4, 2008

Boswell named Alberto-Culver’s president of global brands

Beauty company Alberto-Culver has named Gina Boswell president of global brands, overseeing such global brands...