Coca-Cola’s Honest Tea brand began the rollout of its Not Too Sweet Tea, a traditional sweet tea with 40% less sugar and calories than the leading sweet teas.
A leader in specialty coffee and single-serve brewing systems has partnered with a company known for its whole bean coffee brand in a new multiyear agreement.
Pure Leaf Iced Tea is gearing up for a new campaign.
Anheuser-Busch's Michelob Ultra brand has launched a new iced tea and lemonade-flavored alcohol beverage that's inspired by the golf course.
One of the advantages to independent pharmacies' small scale is their ability to forge their own identities and invent new store formats in a way that might be harder for a national or regional chain.
Lipton is supporting its Lipton 100% Natural ready-to-drink bottled iced tea and new Lipton Tea and Honey iced tea mixes with a new campaign.
Numi Organic Tea has introduced five new tea blends to its existing lineup of Pu-erh organic tea.
Snapple is combining two of its staple beverages into one with the official debut of Diet Half ‘n Half Lemonade Iced Tea.
Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.
The tea market is expected to see a surge in sales this year and beyond, according to a Packaged Facts report.
Michelob Ultra is set to enter the hard teas and lemonade category, according to an AdAge report.
Skin care brands that contain such ingredients as shea butter, olive oil and tea tree oil could be missing an opportunity among ethnic consumers, according to research company Mintel.
Celestial Seasonings has boosted its portfolio to include new beverages for its green tea and wellness tea lines.
Celestial Seasonings has introduced an energy shot that combines B vitamins, botanicals and kombucha, a fermented black tea.
Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.
A drink made popular by a famous golfer now is available as a malt beverage.
CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.
Honest Tea has unveiled its redesigned labels for its PET line of Honest Tea and Honest Ade products.
A new Snapple flavor is making its way to participating retailers nationwide next month.
Tea Forte has introduced a new line of beverages that are designed to improve one's skin.
Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.
Genesis Today has introduced two functional beverages exclusively at Walmart.
A new kind of organic tea is coming to grocery stores.
Iced tea brand AriZona has updated its packaging mix to include 12-packs of its 11.5-oz. cans.
SoBe has implemented a full-scale integrated marketing campaign.