Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.
Retail pharmacy chain Bartell Drugs and Coca-Cola's Northwest Region division will offer free ice skates and admission for the Winterfest program at the Seattle Center on Dec. 23 from mid-day to evening, the companies said Wednesday.
Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."
Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.
There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division
Bi-Lo and Coca-Cola on Tuesday announced their partnership with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network.
In an effort to support its long-term commitments through sustainable practices in sourcing and packaging supply, Coca-Cola has inked partnership agreements with three biotechnology companies to commercialize the brand's PlantBottle packaging.