Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.
There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division
Bi-Lo and Coca-Cola on Tuesday announced their partnership with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network.
In an effort to support its long-term commitments through sustainable practices in sourcing and packaging supply, Coca-Cola has inked partnership agreements with three biotechnology companies to commercialize the brand's PlantBottle packaging.
Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats.