Burgeoning target demographics, such as Hispanics, Asians and baby boomers, along with an increased utility of smartphone technology as a shopping tool, will help to redefine retail altogether, suggested Thom Blischok, chief retail strategist and senior executive adviser for Booz & Co. during the keynote address and closing session for FMI’s part in the Health & Wellness @Retail 2013 conference on Saturday.