Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

Vitacare has introduced a new product line designed for people with sensitive teeth, the company said.

Oral-B announced the newest addition to its line of Professional Series power toothbrushes: the Deep Sweep Triaction toothbrush.

Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.

Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.

Water Pik, a maker of personal care products that are sold in such channels as drug stores, mass merchandisers and specialty retailers, has announced the introduction of the new Waterpik Complete Care, which provides consumers with all of their brushing and flossing needs in one product.

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

Dr. Fresh, an oral care products manufacturer known for its FireFly toothbrush, has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products.

Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


This fall, Radius, a maker of specialty toothbrushes and complementary products, including toiletries’ travel cases and dental floss, is expanding its product portfolio with the new DOC multi-use suction toothbrush holder, which enables consumers to keep their toothbrush wherever they like, such as a shower wall, on the side of a bathroom mirror or upright next to the sink faucet.

Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.