Content about Toothpaste

February 2, 2011
Nature's Gate, Radius co-promote oral care products

In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

January 27, 2011
Colgate-Palmolive sales decline, new products slated to launch this year

Colgate-Palmolive, which posted a dip in North American sales during the fourth quarter, experienced share gains in oral care and has outlined new product launches planned for 2011.

December 7, 2010
Added benefits, regimens brighten oral care segment

Shoppers are becoming more focused on health and wellness — and they are making the connection between oral health and overall health — so they increasingly are moving from the value segment to premium products, not to mention oral care regimens.


December 7, 2010
Live demos a biting success for Colgate

WINTER PARK, Fla. — Recent live demonstrations at 51 select drug stores nationwide proved successful for Colgate-Palmolive’s Colgate Total brand, according to promotional and marketing company Cosmetic Promotions.


October 27, 2010
Oral care innovations help drive Colgate-Palmolive's quarterly earnings

Colgate-Palmolive experienced a strong third quarter as its global market shares in toothpaste and manual...

September 29, 2010
New toothpaste from the Natural Dentist to hit retail

The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity...

September 26, 2010
Colgate-Palmolive launches toothpaste for sensitive teeth in Canada

Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the...

August 24, 2010
Tom's of Maine to air free online chat series in conjunction with new toothpaste, mouthwash line

To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom's of...

August 22, 2010
Consumers reach for simple, value-added oral care

A glowing smile and fresh breath still are important to U.S. consumers, but there is...

August 19, 2010
Procter & Gamble launches tween oral care line

Procter & Gamble is targeting the tween market with the launch of its new Crest...

June 27, 2010
Crest kicks off Summer of Sensitivity campaign

Procter & Gamble's Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday...

June 6, 2010
Reporters Notebook

CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line...

June 6, 2010
Word of mouth: GSK helps people brush up on their oral health care

GlaxoSmithKline Consumer Healthcare has launched a first-of-its-kind online resource for people seeking oral health education...

June 1, 2010
Colgate-Palmolive partners with HDA to encourage good oral health

Colgate-Palmolive has teamed up with the Hispanic Dental Association to celebrate the launch of Colgate's...

May 4, 2010
GSK addresses wealth of oral health with new Web site

In light of a new survey that shows families may not be properly addressing their...

March 30, 2010
Colgate launches 'premium oral care' line

Colgate has introduced a new line of professionally inspired toothpaste dubbed Colgate ProClinical....

March 16, 2010
Burt's Bees natural toothpaste hits store shelves

Natural personal care company Burt's Bees has introduced a line of Burt's Bees natural toothpaste....

March 14, 2010
Oral care gives retailers something to smile about

The economic turmoil has left retailers skittish and manufacturers cautious, but it also has opened...

February 28, 2010
P&G launches whitening collection

Procter & Gamble is going 3-D with its new Crest and Oral-B 3D White collection,...

February 23, 2010
WomenHeart, Colgate Total toothpaste launch Heartwarming Smiles campaign

In recognition of American Heart Month, a national coalition for women with heart disease and...

March 22, 2009
Dr. Fresh expands portfolio with Floss & Go acquisition

Dr. Fresh, a manufacturer of oral care products, has entered the natural products market with...

March 16, 2008
Whitening still the star of oral care category

Today’s consumers are not only more interested in their appearance, they also want more convenience...

March 2, 2008
Crest introduces Healthy Radiance system

Proctor & Gamble’s Crest has developed a new Crest Healthy Radiance Toothpaste System available beginning...

November 18, 2007
Colgate, Aetna combine on dental health initiative

Colgate-Palmolive has teamed up with Aetna to educate Aetna members about the association between oral...

October 29, 2007
Colgate-Palmolive releases strong Q3 results

Colgate-Palmolive announced on Tuesday that it experienced a strong third quarter as new U.S. product...

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