Content about Trident

January 25, 2012
Added benefits stick with consumers

Gum sales might not be soaring at the rate they once were, but industry experts say there’s still steam left in the category. Functional gums may become a bigger part of the category.

October 24, 2011
Report: Kraft, Wrigley to cut chewing gum package size, prices

Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

April 7, 2011
Wrigley sinks teeth into calcium-infused gum

Wrigley is packing a new type of gum in its "down under" market.

February 10, 2011
Stride Spark touts B vitamins claims

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

February 1, 2011
‘Constant newness’ makes gum sales pop


Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


January 5, 2011
ReportersNotebook — Consumables, 1/10/11

Supplier News — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. Sun Drop is made with orange juice and caffeine. DPS’ sudden focus on Sun Drop stems from the company’s interest in directing consumer interest to flavored sodas, a noncola segment of the soft drink industry in which the company specializes.



December 9, 2010
Trident chews on vitamin C claim in new gum flavor

Trident is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

October 14, 2010
Chew on this: Trident's offering free NYC cab rides

Trident gum is offering New Yorkers free cab rides in line with the launch of...

May 10, 2010
'Ridiculously long-lasting gum' may spell success for confectioners

Advertisements for gum boasting long-lasting flavor may yield big bucks for its makers....

January 10, 2010
Chew on this

Sugar-free gum is one of the hottest areas of the confection aisle, with sales estimated...

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