Content about Twix

May 30, 2013

Consumers still sweet on chocolate candy

While it's tough to be an indulgent food in a health-conscious society, chocolate candy is still seeing growth in a few key segments. While the category is finding its balance between satisfying a loyal base of consumers looking for a guilty pleasure and an increased national focus on healthy eating, new segments are emerging.

April 12, 2013

Mars Chocolate offers sneak peek for Valentine's Day 2014

Mars Chocolate North America offered Drug Store News a sneak-peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

November 5, 2012

ReportersNotebook — Consumables, 11/5/12

Mars Chocolate has unveiled its Easter 2013 lineup.

October 8, 2012

Mars Chocolate unveils Easter 2013 items

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

March 6, 2012

Mars unveils holiday lineup for 2012

Mars Chocolate is getting ready for the holiday season by unveiling its new offerings for winter 2012.

February 16, 2012

Report: Mars Chocolate to cut back on candy calories

Mars Chocolate is putting its candy bars on a diet, according to published reports.

September 6, 2011

Mars offers 'Random Acts of Chocolate' this fall

Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.

May 20, 2011

Mars Chocolate kicks off campaigns for Twix, Snickers

Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

October 5, 2010

Mars to roll out new chocolate, ice cream varieties

Mars Chocolate North America is set to unveil its newest innovations in chocolate and ice...