Content about Univision

August 13, 2013

Univision Communications Inc., a leading media company serving Hispanic America, announced its partnership with PepsiCo subsidiary Quaker Oats on the creation and launch of a new digital destination for Hispanic moms called "Fuente de EnergĂ­a" (Energy Source).

January 18, 2013

Walgreens and Televisa Consumer Products announced an expansion of their distribution across Walgreens with the inclination to share additional insights into the Hispanic community. Televisa's product portfolio spans from beauty items in haircare and skincare to OTC solutions in the cough/cold and pain relief categories.

Did you ever wonder what would happen if a broadcaster dabbled in the consumer packaged goods world? Would they be able to drive trial at an exponentially cheaper rate because they could flood their own airwaves with in-house commercials and product placements? Maybe. In the U.S. market it'd be difficult and becoming ever more so given the continued fracturing of media outlets. Network television operations today have to contend with hundreds of cable/satellite channels that are each creating their own content, not to mention relatively new primetime competitors like the Internet or mobile apps. In other words, it'd be difficult to reach a critical mass of viewers and at the same time substitute paid product placements with in-house (in other words not paid) product placements in the U.S. media marketplace.

August 7, 2012

Rite Aid has joined a prescription discount card program for Hispanics, the group offering the card said Tuesday.

June 15, 2012

Unilever’s Suave Professionals hair care brand and Univision took their partnership to the next level and gave one beauty maven the chance to star in a telenovela.

March 17, 2011

The personal care ritual for Hispanic men goes beyond the basics, as they believe that looking good is a way to get ahead in life and at work, according to a new study commissioned and released by Univision Communications, a media company serving the U.S. Hispanic community.

June 30, 2010

Latinum Network recently hosted a meeting to uncover standardized methodologies to assess overall performance and...

May 20, 2010

General Mills has unveiled a redesigned version of its Spanish lifestyle Web site for women....

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