According to the National Retail Federation, the average person will spend more than $116 on Valentine’s Day, and shoppers will spend 11% more at flower shops, candy stores and retailers this year than last year.
According to a PriceGrabber survey on consumer purchasing decisions for Valentine's Day, 52% of Valentine’s Day shoppers indicated that the economy will not have any effect on their purchasing decisions for Valentine’s Day 2011.
Hershey is facing accusations that it has not helped efforts to end child labor, which potentially could impact the sales of its products during one of the biggest sale seasons of the year.
Retailers should expect a boost in sales this Valentine's Day, as total spending is projected to reach $15.7 billion among consumers ages 18 years and older, according to the National Retail Federation.