Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens.

Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.”

There’s a new option for chronic pain sufferers that ought to spark some growth across external analgesics, including heat and ice packs: Omron’s recently approved ElectroTherapy Pain Relief unit.

Earlier this summer Hyland’s introduced its Leg Cramps Ointment to complement its line of homeopathic Leg Cramps tablets. Expect the leg cramp market to grow.

The nail color segment continues to experience double-digit growth as beauty mavens go for daring colors and bold, creative nail art. The nail art craze is now hitting the at-home gel manicure systems.

Ethnic hair care brand SoftSheen-Carson has developed a new smoothing revolution with its Dark and Lovely 6 Week Anti-Reversion cream serum.

UltiMed’s UltiCare Micro 4mm x 32G pen needle is its shortest, thinnest pen needle, according to the company, which also said the needle provides a more comfortable injection for patients living with diabetes.

Chobani has introduced two new versions of its popular Greek yogurt — 16-oz. blends and single-flavor six-packs.

It’s a landmark switch decision that brings diagnosis of a stigmatized disease state into the self-care arena.

Another updated new product is entering the laundry detergent category. Clorox is shrinking its typical 96-oz. bleach bottle by one-third, to 64 oz.

What type of makeup is hot? That which offers skin care benefits.