Content about What's Hot

September 12, 2011
Innovative nails

It is no secret that nail polish is hot, and today’s beauty mavens are changing their nail shades as frequently as they change shoes or purses to complete an outfit or look. So why not offer a broad assortment of shades packaged in smaller bottles?

September 12, 2011
Skin-sensitive scents

Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents.

August 24, 2011
Dogs join health food trend

Procter & Gamble’s Iams brand expanded its Iams Naturals line with two new recipes: Sensitive Naturals and Simple & Natural. These new products join Iams Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.


August 24, 2011
Snapple marries Jelly Belly

Jelly Belly Candy has teamed up with Snapple for a new line of gourmet jelly beans.

August 24, 2011
True or ‘Falsies’

The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


August 24, 2011
‘Biggest Loser’ battle royale

“Biggest Loser” trainer Bob Harper is featured on a diet aid launched earlier this year by Iovate Health Sciences that will go head-to-head against former “Biggest Loser” trainer Jillian Michaels.

July 25, 2011
Biting into social media

Hyland’s will be bringing its Hyland’s Teething Tablets back to the market after a one-year hiatus with a few changes to the product, one of which is a child-resistant cap.

July 25, 2011
Mopping up

Consumers have found a soft spot for hardwood floor mops as concerns about indoor air quality, rising asthma rates among children and a desire for convenience has swept widespread interest in the fledgling category.


July 25, 2011
Run for the ‘Smart Stuff’

Mars Chocolate North America introduced the Marathon Smart Stuff bar, a snacking solution that contains such healthful ingredients as dried fruits and nuts, and is fortified with a blend of eight essential vitamins and minerals. 


July 25, 2011
Two steps to hair removal

Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo.

July 7, 2011
+MD Wellness Gel Spa Socks

+MD Wellness showcased its line of Gel Spa Socks that help moisturize and heal conditions like eczema, psoriasis and cracked, dry skin. Selling for a suggested $13.99, the gel is a thermoplastic rubber that does not disintegrate with use like many silicone products.

July 7, 2011
Bioglan Kids Smart

PharmaCare “hard launched” its omega-3 fish oil supplement for kids, called Bioglan Kids Smart, at NACDS Marketplace this year after successful test markets with a national pharmacy chain. The actual supplements look like small, purple fish and burst with a grape flavor when chewed. Each “burstlet” contains 133 mg of docosahexaenoic acid and 28 mg of eicosapentaenoic acid.

July 7, 2011
Extenze extended-release liquid gelcap

Biotab Nutraceuticals plans to build on its hot-and-getting-hotter Extenze franchise — sales of the original formulation were up 12.3% to $12.9 million across food, drug and mass, excluding Walmart, for the 52 weeks ended April 17, according to SymphonyIRIGroup data — with the launch of an extended-release liquid gelcap formulation that promises fast-acting enhanced pleasure and performance over a longer period of time.

July 7, 2011
Hicural for Hiccup Relief

Hicural used the NACDS Marketplace convention as the launchpad for its new product: Hicural for Hiccup Relief. Studies attribute hiccups to eating or drinking too much or too fast, anxiety, stress, excitement and even pregnancy in women. The Hicural is a reed-like device that you place across the mouth and sip a beverage through.

July 7, 2011
Hyland’s Baby Teething tablets

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

July 7, 2011
I love …

I Love Cosmetics is a U.K.-based company that made waves at NACDS Marketplace with its collection of mouth-watering “I Love …” products for bath and body. Now coming to the U.S. market, I Love … is a brand that plays off the fragrances of childhood with body and bath products that really do smell good enough to eat.

July 7, 2011
Intimina by LELO

LELO has launched a high-end line of Kegel exercisers called Laselle under the Intimina by LELO brand for women with incontinence issues. Such factors as pregnancy, childbirth, aging and obesity can result in the weakening of the pelvic muscles, leading to possible urinary or bowel incontinence.

July 7, 2011
Love & Toast by Margot Elena

The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special.

July 7, 2011
Luster Premium White

Named “Best Whitening Toothpaste” by Real Simple magazine and highlighted at NACDS Marketplace is Luster White 7 toothpaste by Luster Premium White. Developed by a research scientist, medical doctor and dentist, White 7 contains a proprietary blend of eubiotics — therapeutic-grade essential oils that are designed to help promote a healthy smile along with fresh breath.

July 7, 2011
Maximum Strength Mucinex Fast-Max Liquids

Reckitt Benckiser has launched a liquid formulation of its popular Mucinex brand to help fight coughs and colds in the coming season called Maximum Strength Mucinex Fast-Max Liquids. The four new formulations combine the mucus-busting power of Mucinex with maximum-strength medicines for multisymptom relief.

July 7, 2011
MaximumLash

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes.

July 7, 2011
Nature Made Krill Oil

Pharmavite’s newest product, Nature Made Krill Oil, offers a new source of omega-3 fatty acids in addition to a naturally occurring antioxidant called astaxanthin. The algae that krill eat produce the bright-red pigment astaxanthin that gives krill and other crustaceans, such as lobster and shrimp, their reddish-pink color.

July 7, 2011
North American Hemp

Positioned as the first all-natural line made with certified organic hemp seed oil is the North American Hemp line of personal products. The collection includes bath, body and hair care products all made with certified organic hemp seed oil. According to the manufacturer, hemp has excellent healing and moisturizing properties, and hemp seed oil in hair care products provides rich omega-3, -6, and -9 essential fatty acids.

July 7, 2011
Palmer’s for Men

Palmer’s Cocoa Butter Formula is a well-known skin care brand among consumers, and now the company is making its foray into the men’s grooming market with a formula for men.

July 7, 2011
Pur-Absorb

Nelsons USA marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals. Nelson, however, is approaching the market with a “less is more” mantra. In women with low iron levels, Pur-Absorb has a clinically proven high absorption rate of more than 40%.

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