Content about What's Hot

July 7, 2011
True Natural Cosmetics

True Natural Cosmetics promoted at the conference its line of 100% bio-based sun protection and self-tanning products made with 100% renewable biological material. Organic plant oils and flower extracts and the star ingredient — cupuacu butter, which is packed with essential fatty acids — power Biobased True sun care products.

July 5, 2011
Brushing on innovation

L’Oréal Paris has combined its cosmetics and skin care expertise into one innovative formula with Visible Lift Smooth Absolute instant age-reversing foundation.


July 5, 2011
Gluten-free goodness

Available now for the food service industry — but coming soon to a major retailer — is Kozy Shack’s new Coffeehouse Blends pudding. The gluten-free treat comes in three flavors: caffe latte, cappuccino and caramel macchiato.


July 5, 2011
Precise heats up analgesics

McNeil Consumer Healthcare’s foray into heat patches has proven a success. Tylenol Precise is the No. 2 brand across heat and ice packs, falling in behind Pfizer’s ThermaCare.

July 5, 2011
Water warfare

The Super Soaker brand has been a huge hit for Hasbro. The toys have been among the hottest summer products on the market, and new upgraded versions will become the next must-have for water play. 


June 21, 2011
Lighten up with LEDs

Royal Philips Electronics has added the EnduraLED A21 17-watt bulb to its lineup of LED bulbs. The new bulb is designed to replace the 75-watt incandescent bulb while reducing energy consumption by 80% and lasting 25 times longer.

June 20, 2011
Drops of flavor

Kraft’s new entry in the water-
flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years.

June 20, 2011
Hit me with your best shot

The energy shot market is dominated by Living Essentials, which fields the most recognized shot — 5-Hour Energy, the shot you take to avoid that “2:30 feeling.”

June 20, 2011
Scent of ‘Someday’

If the Justin Bieber-inspired nail lacquer shades, One Less Lonely Girl, from Nicole by OPI are any indication of the success of Bieber-related 
products, then his upcoming women’s fragrance, “Someday,” is bound to spark Bieber fever.


May 23, 2011
Permanent precision

Kao Brands’ John Frieda officially has launched its first-ever permanent hair color and is looking to shake up the hair color segment with the new Precision Foam Colour.

May 23, 2011
Snacking goodness

Mars Chocolate North America is moving into the healthy snack space. The company recently introduced GoodnessKnows snack squares — fruit and nut bars made without artificial ingredients, colors or flavors.


May 23, 2011
Soothing relief

Chapped and cracked lips have long been a side effect associated with the common cold, especially for those congested sufferers who have to breathe strictly through their mouths.

May 23, 2011
‘Dropps’ in green bucket

Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.


April 25, 2011
All awash in dry shampoo

NEW YORK — Dating back to the 1960s with the launch of Psssssst, dry shampoo certainly isn’t a new concept. But the niche segment has been given new life with a string of new launches and enhanced formulas for today’s modern beauty maven.


In early 2010, TRESemmé introduced its Fresh Start collection, featuring the Fresh Start dry shampoo. More recently in 2011, several manufacturers have expanded the category, including Psssssst, now a Freeman brand, with a new version for wavy or curly hair that hit shelves in January.


April 25, 2011
Cultivating Greek

NORWICH, N.Y. — Since word of mouth was the driving force behind the success of Chobani, it was a natural fit to feature actual users in its first major ad campaign this spring. The company also recently launched Chobani Champions, the first-ever Greek yogurt for kids. The smaller-portion, 3.5-oz. cup (100 calories) is available in two flavors: Honey-Nana and VeryBerry. Also new in the company’s core Chobani Greek yogurt line are lemon, mango and black cherry flavors.


April 25, 2011
Ready. Set. Blow!

American Greetings’ new Ready Set Blow greeting card line offers all the fun of blowing out the candles and making a wish.


The cards deliver a multisensory experience with the recipient prompted to blow on the card upon opening it. A special sensor is then activated, making the festive scene come to life with LED lights, as well as either a birthday song or sound.


The line of six designs began shipping to all channels of distribution in mid-March and retails for $6.99.

April 25, 2011
‘Defend’-ing against cold and cough

LOS ANGELES — Hyland’s is looking to parlay its success across its 4Kids line of homeopathic solutions into the adult section with the launch of the Hyland’s Defend line. The company already is recognized by parents for cold relief, with Hyland’s Cold & Cough 4Kids product sales growing by 250% per year, according to the company. 


SymphonyIRI Group has Hyland’s liquid cough-cold offerings at $5.6 million in sales across food, drug and mass (excluding Walmart) for the 52 weeks ended March 20 — up 388.4%.


March 4, 2011
Health-conscious hair

TAMPA BAY, Fla. — Women who long for sleek locks don’t have to pay salon prices for a blowout or worry about the potential health hazards of some salon formulas. Enter the Organix Ever Straight Brazilian keratin therapy collection for the mass market. Debuting this spring, the new line features organic active ingredients in a formaldehyde-free formula. In addition to a sulfate and sodium-free shampoo, conditioner, flat iron spray and antibreakage serum ($7.99 each), the line includes a 30-day smoothing treatment ($14.99).

March 4, 2011
Inverting converters

BETHEL, Conn. — A new lineup of Duracell power inverters and laptop power adapters has been introduced for a spring launch. This is the first line to market advanced USB 2.1 Amp charging ports across inverters and laptop adapters.

March 4, 2011
PPIs time out to Tums

NEW YORK — Sure, the plethora of proton-pump inhibitors dotting digestive aisles these days have generated plenty of buzz among antacids, but what do heartburn sufferers do while they wait for the PPI to begin working? They turn to an immediate relief option like the Tums and Tums Ultra brands, which together generated growth of 96.3% to $24.9 million for the 12 weeks ended Jan. 23 across food, drug and mass (minus Walmart), according to SymphonyIRI Group data.

March 4, 2011
Sparking a nutritious 'Stride'

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

February 18, 2011
Allegra joins allergy aisle

PARIS — Allegra is less than a week away from reaching shelves on March 4, and with the latest allergy switch will come a significant number of Rx allergy sufferers this summer.


February 18, 2011
Bottling Bieber fever

NORTH HOLLYWOOD, Calif. — Nail color is hot, and mega pop star Justin Bieber has a growing legion of devoted fans, so why not merge the two? That is just what Nicole by OPI has done with its new One Less Lonely Girl collection, priced at $7.99 per polish.


February 18, 2011
Sweet take on tradition

FAIRFIELD, Calif. — Jelly Belly’s new Peas & Carrots mellowcreme mix is a whimsical, retro product that has been revived right from the company’s antique candy molds. The “baby carrots” in the mix are orange sherbet mellowcreme, while the “peas” are green apple flavor — a sweet version of a classic veggie combination.


February 18, 2011
Taking it ‘Easy’

WAYNE, N.J. — IdeaVillage’s new EasyFeet is the latest introduction in the active foot care As Seen On TV category. The flip-flop-like product — called a car wash for the feet — has 10,000 soft-scrubbing bristles and a built-in pumice stone to clean feet and rub away dead, dry skin on the heels. Suction cups hold EasyFeet in place, so consumers can safely use the product on tub and shower surfaces.


EasyFeet ships in March and will retail for $9.99. Idea­Village EVP Ronald Boger called EasyFeet a “monster hit for 2011.”

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