Content about Wheaties

August 16, 2012
Wheaties honors Phelps, May-Treanor with limited-edition boxes

Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

February 15, 2012
Wheaties celebrates champions with retro boxes

Wheaties is introducing three new Wheaties boxes that feature retro images of former "Wheaties Champions."

February 18, 2011
Cos. milk new products in struggling sector

Rising commodity costs and brutal competition have been squeezing profits from the ready-to-eat cereal category.

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