Content about beiersdorf

July 25, 2011

Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations.

July 7, 2011

Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, announced on Thursday the promotion of Bill Graham to president and general manager of the company. Effective immediately, Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate.

June 30, 2011

The Federal Trade Commission announced on Wednesday that it has reached a settlement with Beiersdorf, the maker of Nivea, regarding advertising claims of its Nivea My Silhouette! skin cream.

June 28, 2011

Skin care brand Eucerin has introduced a tool that helps consumers understand the financial benefits of good skin care habits.

June 20, 2011

Beiersdorf’s Eucerin skin care brand has embarked on a yearlong Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness

May 31, 2011

Khloé Kardashian-Odom — known from such reality shows as E!'s "Keeping up with the Kardashians," "Khloé and Lamar" and "Kourtney and Khloé Take Miami" — is participating in the 2011 "Nivea Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skin care with Nivea Good-bye Cellulite products.

May 10, 2011

Beiersdorf's Nivea brand is celebrating its 100th anniversary with a global campaign that launches May 15 called "100 Years Skincare for Life."

March 15, 2011

Beiersdorf's Eucerin skin care brand is embarking on a year-long Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First ambassador, food writer and founder of Apartment Therapy's TheKitchn.com, Sara Kate Gillingham-Ryan.

March 14, 2011

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has announced that Robert Taylor-Hughes, president of Beiersdorf North America, is leaving the company.

March 3, 2011

Beiersdorf is celebrating Nivea's 100th year and, as part of the celebration, is launching its biggest digital campaign to date and has tapped music icon Rihanna to help serve as the voice of the festivities.

December 17, 2010

Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

December 7, 2010

Supplier News — Coty officially has announced that it is working with Lady Gaga to develop and market the American pop singer’s first signature fragrance. The yet-to-be named fragrance will launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team.


December 1, 2010

Skin care company Beiersdorf has established an independent affiliate in Vietnam called "Beiersdorf Vietnam Limited," laying the groundwork for further growth in Southeast Asia and for meeting the rising demand for skin care products in Vietnam.

November 14, 2010

The men’s grooming segment continues to be an attractive category for manufacturers, and there is...

November 14, 2010

Kiss My Face, a maker of natural personal care products, has partnered with industry vets...

September 20, 2010

Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to...

July 18, 2010

Conair, in partnership with Kao Brands, will create a line of hair tools and appliances...

June 27, 2010

Beiersdorf's Nivea brand has partnered with Grammy nominated singer/songwriter Natasha Bedingfield for the release of...

June 16, 2010

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP...

May 25, 2010

Nivea's "Good-bye Cellulite, Hello Bikini! Challenge," has tapped "The Hills'" Lo Bosworth, who will participate...

March 23, 2010

Beiersdorf's Nivea for Men has officially announced the launch of its new Q10 revitalizing eye...

March 8, 2010

Beiersdorf has appointed Carat as its new agency for media planning and buying services....

February 28, 2010

Iain Holding, president of Beiersdorf North America, and Joe Magnacca, chief merchandising officer of Duane...

January 4, 2010

Nivea, a Beiersdorf AG brand, rang in the New Year with its second annual Times...

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