Content about beiersdorf

March 3, 2011
Rihanna teams up with Nivea for brand's 100th anniversary celebration

Beiersdorf is celebrating Nivea's 100th year and, as part of the celebration, is launching its biggest digital campaign to date and has tapped music icon Rihanna to help serve as the voice of the festivities.

December 17, 2010
Nivea kisses 2010 goodbye with campaign

Beiersdorf's Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year's Eve atop the Nivea Kiss platform in the heart of Times Square.

December 7, 2010
Reporters Notebook — Beauty Care, 12/13/10

Supplier News — Coty officially has announced that it is working with Lady Gaga to develop and market the American pop singer’s first signature fragrance. The yet-to-be named fragrance will launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Coty Beauty division in close collaboration with Lady Gaga, who will be creative director, and her Haus of Gaga team.





December 1, 2010
Beiersdorf establishes Vietnam division

Skin care company Beiersdorf has established an independent affiliate in Vietnam called "Beiersdorf Vietnam Limited," laying the groundwork for further growth in Southeast Asia and for meeting the rising demand for skin care products in Vietnam.

November 14, 2010
Economic woes help groom men’s care segment at mass

The men’s grooming segment continues to be an attractive category for manufacturers, and there is...

November 14, 2010
Kiss My Face looks to grow brand

Kiss My Face, a maker of natural personal care products, has partnered with industry vets...

September 20, 2010
Nivea maker shuffles management team

Beiersdorf, whose brands include Nivea, Eucerin, Aquaphor and La Prairie, has announced several changes to...

July 18, 2010
Reporters Notebook

Conair, in partnership with Kao Brands, will create a line of hair tools and appliances...

June 27, 2010
Nivea teams up with Natasha Bedingfield to bring 'happiness' this summer

Beiersdorf's Nivea brand has partnered with Grammy nominated singer/songwriter Natasha Bedingfield for the release of...

June 16, 2010
Beiersdorf promotes VP marketing

Beiersdorf, whose brands include Nivea, Eucerin and Aquaphor, has promoted Nicolas Maurer to corporate VP...

May 25, 2010
Lo Bosworth joins Nivea's 'Good-bye Cellulite' challenge

Nivea's "Good-bye Cellulite, Hello Bikini! Challenge," has tapped "The Hills'" Lo Bosworth, who will participate...

March 23, 2010
Nivea for Men introduces eye roller gel

Beiersdorf's Nivea for Men has officially announced the launch of its new Q10 revitalizing eye...

March 8, 2010
Beiersdorf appoints new agency of record

Beiersdorf has appointed Carat as its new agency for media planning and buying services....

February 28, 2010
Beiersdorf’s Holding, Duane Reade’s Magnacca honored at beauty gala

Iain Holding, president of Beiersdorf North America, and Joe Magnacca, chief merchandising officer of Duane...

January 4, 2010
Nivea kicks off 2010 with a kiss

Nivea, a Beiersdorf AG brand, rang in the New Year with its second annual Times...

October 2, 2007
Beiersdorf acquires majority stake in C-Bons, bolsters foothold in China

Beiersdorf AG is bolstering its foothold in China by acquiring, through its Austrian 100 percent...

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