Jelly Belly Candy Co. has teamed up with Snapple to launch a new line of Snapple-flavored Jelly Belly beans.

Crystal Light is looking to shake up the beverage category with a new line of "mocktails."


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


PepsiCo has donated $50,000 to the National Association of Hispanic Journalists that will be used for scholarships and internships to support Latino students pursuing careers in communications, journalism and social media.

Glass container manufacturer Owens-Illinois has launched a campaign that showcases the use of glass packaging by food and beverage brands.

HyDrive Energy is gearing up to debut its caffeine-free energy drink.

SoBe has implemented a full-scale integrated marketing campaign.

Nestle Waters North America has inked a deal to acquire the maker of Sweet Leaf and Tradewinds beverage brands.

WheyUp on Wednesday announced the launch of its weight-loss beverage WheyUp, which features 20 g of protein, 1 g of carbs and 90 calories per bottle.

PepsiCo is building on the social networking experience by providing consumers with a new kind of vending system.

Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

A new functional beverage that promises to help curb hangovers is hitting the market.