Content about director marketing

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

January 9, 2014

Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.

November 25, 2013

Duracell on Friday announced that it will donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

November 13, 2013

Wahl, a manufacturer of men's hair clippers and trimmers, is expanding its Real Guys, Real Grooming campaign, which is a series of documentary-style ads and videos that show how real guys groom, and features the story of minor league baseball team LumberKings.

November 7, 2013

Coolcore on Thursday introduced Dr. Cool Recovery-On-The-Go Wraps at www.drcoolrecovery.com.

September 20, 2013

Procter and Gamble's Oral-B introduced the Oral-B app, a breakthrough digital tool for brushing routines that gives users a new kind of personal power over their oral care.

September 13, 2013

Yoplait yogurt announced on Friday a new, more vibrant packaging design with more pronounced health benefits for its Go-Gurt brand yogurt to hit store shelves.

August 23, 2013

Looking to find the best facial hair in America, Wahl is kicking off its annual Wahl Man of the Year competition and is sending a 30-ft. mobile barbershop city to city.

July 23, 2013

Procter & Gamble’s 3D White has inked its first ever global partnership with singer Shakira.

June 28, 2013

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “Wow” of the Deep Sweep power brush.

Anecdotal evidence indicates that once people try a power brush, they are hard-pressed to go back to their manual version. This insight sparked the idea for this summer’s town takeovers, in which Oral-B is challenging people throughout the country to rethink the way they brush.

June 18, 2013

Energizer Personal Care, which is a division of Energizer Holdings, has announced a partnership with New York-based licensing agency Brandgenuity LLC to extend the reach of its Hawaiian Tropic, Banana Boat and Playtex brands.

June 10, 2013

Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.

June 4, 2013

Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

April 21, 2013

This ain't your mother's Olay. That's essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January. To learn more about this unprecedented launch for Olay, DSN talked with Janine Miletic, associate marketing director for Olay Global.

April 16, 2013

This ain’t your mother’s Olay. That’s essentially the message that the long-standing skin care brand is sending to women in their 20s with its new Fresh Effects collection that hit shelves in January with a new, innovative approach to in-store shelving. To learn more about this unprecedented launch for Olay, Drug Store News talked with Janine Miletic, associate marketing director for Olay Global.

April 3, 2013

Weis Markets on Wednesday announced that Gretchen Suydan has joined the central Pennsylvania grocer as director of marketing. The company announced the promotions of Brian Bosworth to sales director and Maria Panko to private brands manager.

March 11, 2013

Lysol, a Reckitt Benckiser company, has announced a new line of foaming hand soaps, the company said.

March 8, 2013

Research from the Freedonia Group indicates that the mature battery category is seeing modest topline growth largely due to a shift in the product mix toward premium batteries.

February 19, 2013

Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 years to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. The launch coincides with a series of TV commercials for the brand's newest item, Honey Maid Grahamfuls snack crackers.

February 5, 2013

Energizer Personal Care has introduced a line of wipes designed for use after sex.

November 5, 2012

The opportunity for weight loss certainly hasn’t gone away — sales of diet-aid liquids were up 12.8% to $1.2 billion for the 52 weeks ended Sept. 9 across food, drug and mass (excluding Walmart), according to SymphonyIRI.

October 3, 2012

Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

October 3, 2012

Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

October 2, 2012

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

© 2014 Drug Store News. All Rights Reserved.