Content about smartphone

July 30, 2012
Powering up

Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products.

July 17, 2012
Aisle411 store map app now directing consumer traffic in all Walgreens stores

Aisle411, a mobile retail navigation service, on Tuesday announced that its virtual mapping and navigation smartphone application is available to use in all of Walgreens' 7,907 drug stores nationwide.

July 12, 2012
Vitacost.com targets mobile moms with new health-and-wellness site, app

Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

July 10, 2012
Global report underscores need for seamless shopping across all channels

It seems that shoppers worldwide expect a seamless integration across online, social media, mobile and physical stores, according to a new global report released by Capgemini.

July 10, 2012
Walgreens opens smartphone photo software code to third-party developers

Walgreens on Tuesday extended its innovation in mobile technology with the introduction of a developer portal that allows third-party software developers to integrate the Walgreens QuickPrints software development kit, enabling photo printing directly from iPhone and Android mobile devices.

July 5, 2012
Buyer Be(where)

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

July 2, 2012
Think smartphones take away from in-store retail sales? Think again

Smartphones do — and will continue to — influence retail sales. The surveys that suggest this continue to mount, and a new Deloitte study serves as further evidence that retailers and manufacturers are wise not to rest on their laurels.

June 27, 2012
Deloitte: Smartphones will influence $689 billion in retail store sales by 2016

Smartphones will continue to influence retail sales and will grow to represent 19% of total store sales by 2016, according to new Deloitte research.

June 15, 2012
Drug Store Shopping Report Card

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 13, 2012
Healthcare providers driving surge in downloads of healthcare-related apps

The market for healthcare-related software apps for use in mobile devices has grown and will continue to grow quickly, according to Kalorama Information report released Tuesday.

June 7, 2012
P&G brings 'everyday needs delivered for free' message to life with NYC, Chicago promotion

Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

June 6, 2012
NRF: Consumers to spend (almost) as much on dad

While dads usually don't get the same caliber of gift for Father's Day as moms do for Mother's Day, if the results of NRF's latest survey are to be believed, dads should be pretty pleased with what they receive this year.

June 1, 2012
Survey: Pinterest passes Facebook in consumer engagement with retailers

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

May 31, 2012
NACDS launches 2012 Marketplace Conference mobile app

The National Association of Chain Drug Stores has officially launched its 2012 Marketplace Conference mobile application.

May 23, 2012
Tablets driving online revenue for retailers, survey finds

With the digital age in full swing, many retailers have reported that their online sales are being boosted by orders made via a tablet, according to the 2012 "State of Retailing Online" survey from Shop.org and Forrester Research.

May 21, 2012
Survey: 40% of smartphone owners redeem coupons on mobile devices

Smartphones and couponing go hand in hand, according to a new CouponCabin.com survey.

May 16, 2012
Nielsen: Smartphone shopping behavior varies by store type

A recent Nielsen survey revealed that in-store behaviors exhibited by U.S. smartphone owners who use their devices while shopping vary by store type.

May 16, 2012
One-stop shop for college

Marshal Cohen, chief industry analyst at the NPD Group said that back-to-college has become a big opportunity for retailers, and everybody wants part of the business. Last year, families spent an average of $800 on back-to-college products.


May 11, 2012
Don't be left in the dark as all signs point to growth for digitization

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

May 8, 2012
Survey: 45% of smartphone users with a retailer-branded app visit the retailer's store more often

Are smartphone applications the magic bullet of marketing for retailers? According to a December 2011 ABI Research survey of U.S. consumers, it may be so.

May 4, 2012
Smartphones and tablets: Gateway to greater sales or to more competition?

The fact that 3-out-of-every-4 smartphone and tablet owners use their devices to help them shop is downright frightening. Because the real question then becomes, "Where are those consumers making that purchase — is it at retail or with someone whose name starts with 'www.'?"

May 3, 2012
Mobile media aids purchasing process for 'extreme' shoppers, research finds

Smartphones and tablets are assisting "extreme" shoppers, according to new research conducted by GfK.

May 3, 2012
Nielsen survey unveils how smartphone, tablet owners use devices for shopping-related activities

More than three-quarters of U.S. smartphone and tablet owners have used their mobile devices for shopping-related activities, according to a recent Nielsen survey.

May 1, 2012
CVS/pharmacy's redesigned mobile app enables shoppers to access ExtraCare cards

CVS/pharmacy has updated its mobile application so shoppers now can digitally store their ExtraCare card in their smartphone, eliminating the need to carry an ExtraCare card when shopping.

May 1, 2012
Leveraging mobile marketing to reach the Hispanic population

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

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