Content about spokesman

April 4, 2012
Football star Reggie Bush named official spokesman for Barc skin care

Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men's grooming line whose flagship product is Bump Down razor bump treatment.

April 2, 2012
Walgreens' Medco book of business not jeopardized by merger, retailer says

In the wake of an approved Express Scripts-Medco merger, Walgreens reiterated its consensus that Walgreens' participation in Medco's pharmacy network would continue without disruption.

March 27, 2012
Neptune signs John Elway as pitchman for krill oil product

Neptune Technologies and Bioressources on Tuesday announced that Denver Broncos EVP football operations and retired star quarterback John Elway has signed on as a spokesman for the company's Neptune Krill Oil brand.

January 25, 2012
Portable takes a go at battery sector

Portable power is the growth area of the battery category. While sales of alkaline batteries remain challenged, rechargeable batteries and chargers are becoming a bigger part of the category.

January 16, 2012
Workable solution to meth epidemic right under authorities' noses

That one of the latest attempts to require prescriptions for cough-cold remedies containing pseudoephedrine appears headed for failure isn't just good news for the retailers that sell those products and the people who need them, it also may encourage those trying to curb the manufacture and use of methamphetamine to focus their efforts on methods that already work, such as the National Precursor Log Exchange, also known as NPLEx, a real-time, industry-funded electronic system that tracks sales of PSE products and is active in 17 states.

January 12, 2012
FRS announces Tim Tebow-themed giveaway

FRS announced that it will give away its FRS Healthy Energy drink in honor of its brand spokesman, National Football League quarterback Tim Tebow.

January 12, 2012
Old Spice's new 'Smell is Power' campaign features Terry Crews, highlights new scent

Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

January 4, 2012
Alec Baldwin tweeted back into position as Wegmans' celebrity spokesman

In what might become an additional indicator as to the power consumers can wield across retail through social media outlets, Wegmans on Wednesday reinstated Alec Baldwin as the company's spokesman.

January 4, 2012
Nutramax renews contract Cosamin spokesman Jim Palmer

Nutramax Labs on Tuesday announced the continuation of its partnership with Major League Baseball's Hall of Fame pitcher Jim Palmer in promoting Cosamin joint health supplements in national and regional marketing campaigns and events.

January 3, 2012
Painless storytelling

Pfizer Consumer Healthcare is giving pain a bad name in marketing its pain-relief brand Advil as the “good” medicine, with Jon Bon Jovi signing on as a company spokesman.

December 5, 2011
Competition strains battery sales

Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales.


November 7, 2011
Chipping away at sales

The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.

October 19, 2011
Getting personal

Industry experts say growth in the photo department will come from personalized products.

October 14, 2011
NBA star Carmelo Anthony promotes Ultra Sheen Men via in-store appearance at Walmart

NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

October 12, 2011
Head & Shoulders spokesman Troy Polamalu immortalized in wax at Madame Tussauds

Procter & Gamble’s Head & Shoulders has announced that, for the 2011 NFL season, Troy Polamalu and his iconic hair will be immortalized in wax at Madame Tussauds, which displays waxworks of notable figures.

September 28, 2011
Sanofi supports flu shot awareness program targeting seniors

Sanofi Pasteur on Wednesday launched an awareness campaign to inform Florida residents ages 65 years and older about the importance of influenza protection and the key role vaccination plays in helping to improve the body's immune response against the virus.

September 9, 2011
Bayer HealthCare, Nick Jonas launch 'Simple Inspirations' contest

In an effort to motivate and support newly diagnosed diabetes patients, Bayer HealthCare has enlisted spokesman Nick Jonas for its latest contest.

July 26, 2011
The Greek Gods taps Dean Karnazes as spokesman

Yogurt brand The Greek Gods announced that it has brought on a new spokesman.

July 20, 2011
With help from spokesman, Stride adds Whitemint flavor to lineup

Stride spokesman and sports icon Shaun White has helped the gum brand boost its portfolio with a new product.

June 26, 2011
Consumers look for fresh at the local pharmacy

More and more success at retail is contingent upon delivering what the consumer wants, when she wants it, where she wants it and at the price she wants it.

June 20, 2011
Merck: Medication beliefs alter adherence

Improving patients’ beliefs about their medication therapies may significantly improve medication adherence, according to a set of studies sponsored by drug maker Merck and presented last month at the International Society for Pharmacoeconomics and Outcomes Research’s 16th annual international meeting in Baltimore.


June 1, 2011
NCPA's Keith Hodges discusses pharmacy robberies, Rx abuse in CNN segment

As part of a series on prescription drugs in America, CNN’s “American Morning” program on Wednesday hosted Safeguard My Meds spokesman and National Community Pharmacists Association executive committee member Keith Hodges to discuss pharmacy robberies and prescription drug abuse in a segment called “Pharmacies as Targets.”

May 26, 2011
Walgreens makes changes to beauty, personal care merchant teams

Walgreens on Wednesday promoted Mike Spear to divisional merchandise manager of the retailer’s personal care division and announced that Lauren Vondrasek is transitioning to the company’s beauty merchandising unit, which is headed by Barbara Larson.

April 27, 2011
Former Ohio governor spokesman takes talents to Kroger

Kroger has named Keith Dailey as the company's external corporate communications director.

April 27, 2011
Jonathan Antin shows off new Conair products at event

Conair celebrity stylist spokesman Jonathan Antin was on site this week at the pop-up salon in New York City's Soho Trump Hotel for the Arts & Cinema Media Centre to help promote the launch of Infiniti Pro by Conair styling tools.

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