Content about the NFL

February 8, 2013
Target adds zest to 'tired' sleep category

Sleep as a category has been lights out of late.

December 4, 2012
CVS/pharmacy, MinuteClinic promoting importance of flu shots

CVS/pharmacy and MinuteClinic are reminding families during National Influenza Vaccination Week about the importance of receiving their flu vaccinations, and are partnering with the Centers for Disease Control and Prevention and the NFL Retired Players Association to increase awareness about the benefits of annual flu vaccination.

September 6, 2012
Bud Light kicks off 'Year of the Fan' campaign

Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.

July 24, 2012
PepsiCo to sponsor Super Bowl XLVII Halftime Show

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

June 25, 2012
Interesting snippets and products from the last Marketplace show — ever

This will be the last time I walk an NACDS Marketplace floor. Ever. I’m done. Because next year, it will be the Total Store Expo, and I’m already getting a little jazzed about that. But that’s a year away, yet. For now, let me share some snippets around some of the products and suppliers I found interesting making my last walkthroughs on the Marketplace show floor. Ever.

June 19, 2012
NFL Players Association licenses TheraPearl hot/cold packs

The NFL Players Association last week announced a new licensing relationship with TheraPearl, a consumer products company specializing in hot and cold pack technology.

March 19, 2012
Sports licensee Party Animal joins GMDC

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

February 2, 2012
Prilosec OTC, John Madden recognize New Orleans Saints offensive line

The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

October 31, 2011
P&G, NFL partner in search of 2011 'Super Parent'

Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

September 26, 2011
P&G kicks off NFL Facebook contest

Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints.

September 8, 2011
Old Spice highlights Red Zone collection with new 'Smell Better Than Yourself' campaign

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

February 2, 2011
P&G supports NFL Play 60

As an official sponsor of the National Football League, Procter & Gamble has donated $300,000 to the NFL's campaign to fight childhood obesity and promote health and wellness among kids nationwide.

January 28, 2011
NFL star 'axes' hair

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

January 25, 2011
Prestige Brands breaks down causes of sore throat pain in study

Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

January 24, 2011
Febreze scores touchdown with first-ever athletic equipment, gear drive

Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.

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