Content about the Super Bowl

January 29, 2014

Bartell Drugs and Seattle's Metropolitan Market and Bartell Drugs on Thursday will be hosting and hoisting for the Seahawks as they march toward the the Big Game on Sunday.

September 6, 2013

Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.

March 8, 2013

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

February 5, 2013

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

February 4, 2013

Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

January 28, 2013

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

June 1, 2012

Doritos and The Lonely Island announced a donation of $250,000 to the Berkeley Unified School District, located in Berkeley, Calif., as a part of their collaboration on the annual Doritos Crash the Super Bowl contest.

February 1, 2012

Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

September 27, 2011

Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

February 4, 2011

There’s no mistaking the emphasis of this Pepsi display here at a Shoppers (a Supervalu banner) located between Baltimore and Washington in the week leading up to the National Football League’s main event.

January 25, 2011

Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

January 19, 2011

During the Super Bowl, football fans look forward to guilt-free snacking and will fumble on healthy eating goals for the day, according to the 2011 "Supervalu Snack Down Survey" by Harris Interactive.

August 15, 2010

Mars Chocolate North America is offering football fans a chance to see the Super Bowl...

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