AG1 debuts in Costco
AG1, a global nutrition company, announced its inaugural brick-and-mortar retail partnership with Costco. The announcement marks the brand’s first major expansion into retail and represents a commitment to increasing availability for customers beyond its direct-to-consumer business.
The brand will offer AG1 40 count single-serve stick packs at all Costco locations nationwide.
“This retail partnership marks a significant strategic milestone in our business,” said Kat Cole, CEO of AG1. “We’ve grown an incredible DTC business over the past 15 years, and it is time to expand access to the high quality daily foundation nutrition of AG1 to customers who prefer a physical retail experience. With Costco’s commitment to quality and its unrivaled dedication to members and their experience, we’re proud to take our first step onto shelves with them.”
AG1 recently introduced AG1 Next Gen, the latest iteration of AG1 with four human clinical trials, available exclusively on drinkag1.com. The brand also announced a $20 million commitment to ongoing research and discovery over the next three years.
[Read more: Americans want to eat healthier, but cost is a barrier, study finds]
In July 2024, AG1 announced Kat Cole as CEO.
Cole continues to lead AG1’s next phase of growth with global expansion, product innovation, raising the standard of quality and research in the supplement industry and expanding to new channels, the company said.