Amazon’s Prime Day returns
Amazon announced 96 hours of savings this Prime Day from July 8 at 12:01 a.m. PDT through July 11. With the summer shopping event returning, lasting for four days, Prime members have double the time to shop deals with savings on pantry staples and snacks to home improvement products, back-to-school supplies, health and personal care finds, toys, books, pet essentials and premium splurges.
New this year, Amazon introduces Today's Big Deals—themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. Members can enjoy discounts across brands like Samsung, Kiehl’s and Levi’s. These special offers launch daily at midnight PDT and remain available for a limited time while supplies last. Members also can check back frequently to discover savings with deals dropping as often as every five minutes during select periods throughout the event.
"New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever," said Jamil Ghani, vice president of Amazon Prime. "Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save."
[Read more: Amazon Pharmacy makes 2 enhancements for medication management]
Stock Up Early on School and College Essentials
Amazon's Back to School and Off to College Shops make it easy for students, parents and teachers to find everything they need for the upcoming school year. This Prime Day, Prime members can find school tech starting at $15 and save up to 40% off school supplies, plus exclusive savings on categories like laptops, fashion, home, beauty and books. Visit amazon.com/backtoschool and amazon.com/offtocollege to discover top products and begin shopping. Starting now, Prime members can also take advantage of early deals on Amazon Essentials and Amazon Basics, including back to school styles starting at $10, and $20 off a $100+ purchase of curated "Build Your Dorm" essentials.
Young adults ages 18-24 can experience the newly relaunched Prime for Young Adults, with a six-month $0 trial at amazon.com/youngadult. Prime for Young Adults membership is an essential for college-bound students offering all the savings, convenience and entertainment of a regular Prime membership at just 50% of the standard cost—$7.49/month or $69 a year. With new perks like everyday and limited time 5% cash back, young adults can save even more on laptops, dorm furnishings and everyday necessities beyond Prime Day deals.
[Read more: Amazon Pharmacy bringing same-day medication delivery to 20 more cities]
Prime members can unlock savings weeks before Prime Day begins and can find additional savings including:
Early deals on Amazon Brands: Prime members save up to 30% on a wide selection of Amazon's own brands. On July 1, members can take advantage of these early deals to stock up on school supplies and everyday household essentials starting at $3 from Amazon Basics, plus summer fashion from Amazon Essentials including dresses and swimwear starting at $12.
Lowest price on select Amazon devices: Prime members can get the lowest price ever on the Blink Mini 2 two-pack and Ring Battery Doorbell with Ring Floodlight Cam Wired Plus bundle, as well as save up to 50% on select devices, including eero 6+ mesh wifi system, Fire HD 8 Plus, Fire TV Omni Mini-LED Series, Kindle Essentials bundle and Ring Indoor Cam.
Savings from small businesses: Independent sellers—most of which are small and medium-sized businesses—represent more than 60% of sales in Amazon's store. Early access to deals start dropping June 23 through July 6 from small businesses like LuxClub, OREI, Think Tank Scholar, Tipsy Elves, PLANTIFIQUE, Lavisx and HISK at amazon.com/primedaysmallbusiness. Members can support and discover small businesses by looking out for the small business badge and visiting the small business storefront at amazon.com/supportsmall.
Cash back with Prime Visa and Prime Store Card: Prime members can get a $200 Amazon Gift Card instantly upon approval for Prime Visa (June 17–July 14) or an $80 Amazon Gift Card instantly upon approval for Prime Store Card(July 2–11). Plus, Prime cardmembers earn 10% back or more on exclusive deals with Prime Card Bonus and unlimited 5% back year-round at Amazon.com, Amazon Fresh and Whole Foods Market with an eligible Prime membership (in-store code required for Prime Store Card at Whole Foods Market)—all with no annual credit card fees. Eligible Prime membership required, subject to availability, see terms.
Fuel savings with bp, Amoco, and ampm: Prime members can get $1 off per gallon on one fuel purchase up to 35 gallons during the Fourth of July weekend (July 3 to 6) at more than 7,500 bp, Amoco and participating ampm locations. Every day, Prime members can save 10 cents per gallon if purchasing at participating locations. Members can link their membership with the bp loyalty account, earnify, to start saving on every fill-up. Visit amazon.com/fuelsavings to learn more and get started. Terms apply.
Grocery deals for summer: Prime members can save on amazing summer deals with special savings on top brands on Amazon.com, including up to 30% on Frito-Lay, up to 25% on Ferrero Rocher and Red Bull and 20% on Nespresso pods—everything you need for summer entertaining. Plus, Prime members and customers with a registered EBT card can sign up for the Amazon grocery subscription and get 3 months free—unlocking unlimited free grocery delivery on orders over $35 across Amazon Fresh, Whole Foods Market and an array of local grocery and specialty retailers available on Amazon.com, as well as more convenient delivery and pickup options. Learn more at amazon.com/grocerysubscription.
Restaurant delivery and pickup with Grubhub+: Prime members can save $10 on a Grubhub+ delivery order over $20 with the code “PRIME10” now through July 7. The code can be entered by Prime members during checkout or automatically applied by clicking the promo banner when shopping Grubhub on Amazon.com, the Amazon Shopping app, or the Grubhub app. More information can be found at amazon.com/grubhub+. Additional fees and terms apply.
Reading must-haves with Kindle and Kindle Unlimited: Prime members can get 25% off select devices like Kindle Kids and Kindle Scribe and enjoy up to 80% off thousands of Kindle books such as In the Likely Event by Rebecca Yarros, The Teacher by Freida McFadden and The Forest of Lost Souls by Dean Koontz. Plus, eligible Prime members can get three months of Kindle Unlimited for free and read all three books at no additional cost—along with millions more. Terms and conditions apply.
Thousands of Prime Day deals under $5 with Amazon Haul: Customers can unlock savings with a series of deals from top categories including hot summer finds, college essentials, fashion and home that enable shoppers to save more, taking advantage of Amazon Haul’s always-on additional 5% off $50+ spend and 10% off $75+ spend.
Prime members can save big during the lead-up of Prime Day with discounts up to 40% on top products when they shop directly from participating brands' websites like Steve Madden, JLab and Wyze, using Buy with Prime, which gives U.S.-based Prime members the option to use the convenient shopping benefits of Prime—like free delivery and easy returns—on participating brands' websites. Visit http://www.amazon.com/buywithprime/brands to learn more.
Summer travel savings with select partners: Prime members who reserve on Amazon save up to 30% off base rates and enjoy 10% back in an Amazon.com gift card with Avis. Plus, get cruises from $80 per person per day with Carnival Cruise Line, and at least 10% off select hotels through Visit Myrtle Beach.
Movies, shows and sports with Prime Video: Prime members can get early access to deals on select add-on subscriptions on Prime Video for $0.99 per month for up to two months. Check out all the Prime Video deals.
Amazon also announced that LeBron James stars in Amazon's new Prime Day ad campaign, imagining how Prime Day deals can help him figure out 'What's Next' in his legendary career. Just as he daydreams about becoming a barber, a chef, or a lounge singer in the global campaign, Prime members also can shop whatever they're into with millions of exclusive deals, including deals from LeBron's brand The Shop Men’s Grooming Line, available on Amazon. The excitement of this campaign builds with a star-studded lineup—leading up to and throughout Prime Day—featuring deals on highly-rated 4+ star products, including hundreds of favorites from creators, alongside show-stopping deals from celebrity-created brands like Lemme, INBLOOM and The Honest Company.
Amazon noted that Alexa+ is a next-generation personal assistant, and can help U.S. Prime members find deals this Prime Day. More than one million customers in the U.S now have access to Alexa+, and can ask Alexa+ for personalized deal recommendations, to help track deals on items in your cart or on your wish list and to proactively notify you when an item drops into your preferred price range so you never miss a deal.
Prime members can use Amazon’s generative AI-powered shopping features to find exactly what they’re looking for at an exceptional price. Get ready to maximize your savings:
Additionally, Ask Amazon's AI shopping assistant Rufus specific questions about Prime Day timing and receive tailored deal recommendations.
Amazon also pointed out that you can use Interests to create custom prompts based on your passions—whether it's hiking, cooking, or gaming—and receive personalized deal recommendations that match what matters most to you.
Shop with confidence using AI-powered Shopping Guides that make it easy to quickly research product categories and find the right items for your needs at the best prices.
Ahead of Prime Day, add items to your Lists to quickly see which products are on deal, or use Buy Again to find deals on items you purchase frequently.