ARTICLES BY THIS AUTHOR
Officials at Focus Consumer Healthcare are extremely confident that they have the secret to successfully nursing ailing brands back to health.
Officials at Beauty By Imagination are using their suite of hair care brands and an experiential focus to build sales for its retail partners.
Since its founding in 2019, Kadenwood has made inroads in the CBD category with an array of brands and a focus on quality, consistency and a go-to-market format modeled on traditional CPG companies.
As consumers demand a wider selection of sexual wellness items in stores, retailers are building out their assortments to include standard fare like condoms and lubricants, as well as a growing selection of sex toys.
Officials at Maesa said their entire marketing strategy is designed to help retailers stay ahead of the curve across seven key beauty segments.