Bottega Veneta makes first fragrance collection with Coty Inc.

PARIS Coty Inc. has inked an exclusive partnership with luxury lifestyle brand Bottega Veneta to create, develop and distribute a line of fragrances under the Bottega Veneta name. This will be Bottega Veneta's first fragrance collection.

"Bottega Veneta remains one of the world's premier designer labels and architects of fashion," stated Bernd Beetz, CEO of Coty Inc. "Reputed for sophistication and elegance, the dynamic brand is both a natural fit and winning partner for Coty. Coty is excited to join with Bottega Veneta to produce what's sure to be a global sensation."

Founded in the mid-1960s, Bottega Veneta produces handbags, women's and men's ready-to-wear, luggage, and fine jewelry, among other categories.

"This partnership with Coty Prestige enables Bottega Veneta to enter the fragrance market in a very strong position, thanks to the unique attributes of both companies," stated Marco Bizzarri, president and CEO of Bottega Veneta.

Added Michele Scannavini, president of Coty Prestige, "Bottega Veneta is one of the most refined and respected Italian luxury houses. They have a unique culture of exclusivity and a constant drive for innovation. Fragrance is a new opportunity for this successful company and we are looking forward to working with them to capture their incomparable style in an olfactive identity."