Bröö launches aromatherapy lotions powered by app

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Bröö launches aromatherapy lotions powered by app

By Gisselle Gaitan - 04/17/2018
With millennials checking their phones and emails numerous times throughout the day, users can be left feeling stressed or sleep deprived by technology, according to beauty brand Bröö. That is why the company is expanding beyond its signature craft beer shampoos and conditioners and launching a new line of aromatherapy lotions that are powered by an app.

The Bröö Moods Aromatherapy Lotions are infused with a 100% natural scent, essential oils, barley and shea butter to soothe the skin. The sleep-supporting aspect of the lotion is amplified when paired with the free Bröö Moods App, a customizable sound machine that helps users fall asleep.

“Nothing gets you into a mood faster than a scent ... except pairing the scent with a sound! We handpicked every sound effect and melody on the sleep menu of our app so you can mix music and sounds to wind down and craft your mood, while using our lotion or anytime! It’s as simple as apply, breathe, listen, and sleep,” Bröö co-founder, Sarah Pearsall said.

Created without the use of questionable ingredients such as silicones, petrolatum, parabens, phthalates or dyes, The Asheville, N.C.-based company's aromatherapy lotions come in four varieties:

  • Bröö Moods Sleep Aromatherapy Lotion, which is infused with lavender essential oils, barley, hops and shea butter. It comes in an 8.5 fl.-oz. size that retails for $7,49 in select Walmart stores and online;

  • Bröö Moods Reboot Aromatherapy Lotion, which features bergamot essential oils, barley, B vitamins, hops, anti-oxidants, shea butter and vitamin E, comes in an 8.5 fl.-oz. size that retails for $7.49 in select Walmart stores and online;

  • Bröö Moods Unplug Aromatherapy Lotion, which is infused with calming clergy sage essential oils, barley, hops, anti-oxidants and shea butter, comes in an 8.5 fl.-oz. size that retails for $7.49 in select Walmart stores and online; and

  • Bröö Moods Connect Touch Screen Hand Lotion, which contains jasmine and lime essential oils, barley, B vitamins, hops, anti-oxidants, shea butter, vitamin E and butterfly bush extract. It comes in an 8.4 fl.-oz. size that retails for $7.49 in select Walmart locations.


Further information on the aromatherapy line can be found on the company's website, and the Bröö Moods App is available for download on the App Store.