Colgate-Palmolive introduces Colgate Wisp

NEW YORK Colgate-Palmolive has introduced a single-use mini-toothbrush with a breath freshening and can be used anytime, anywhere — no water or rinsing required.

Colgate Wisp has unique bristles that gently remove food and plaque from between teeth to provide consumers with a just-brushed clean. A refreshing liquid-filled bead releases a burst of freshness in one's mouth. Additionally, there is no need for water or rinsing.

The innovative mini-toothbrush fits in a pocket or purse and is conveniently packaged in a portable case for on-the-go cleaning and breath freshening.

"We are very excited to announce this breakthrough innovation and offer consumers a convenient way to both clean and freshen their mouths on-the-go," said Spencer Pingel, Colgate-Palmolive, U.S. Oral Care. "Whether a consumer is looking to freshen their breath after a meal or to remove that filmy feeling after a cup of coffee, Colgate now offers the perfect portable, effective solution."

Available in peppermint, spearmint and cinnamint, Colgate Wisp will be available in the oral care aisle at retailers nationwide beginning in April 2009. The suggested retail price is $2.39 for a 4-pack and $7.99 for a 16-pack.