Colgate-Palmolive launches toothpaste for sensitive teeth in Canada

TORONTO Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the first and only toothpaste clinically proven to deliver instant and lasting sensitivity relief, according to the company.

The toothpaste is made with the company's patented Pro-Argin formula, a technology that plugs the channels that lead to sensitive tooth nerves, thereby blocking the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.

"Sensitivity is more than just an inconvenience; it's a common condition that can cause unwanted pain," stated William DeVizio, VP global technology for Colgate-Palmolive. "Colgate Sensitive Pro-Relief can be directly applied to a sensitive tooth, using your fingertip to gently massage for one minute, to deliver instant relief from sensitivity. And regular brushing with Colgate Sensitive Pro-Relief toothpaste builds a long-lasting protective barrier that acts like a seal against sensitivity."

Colgate Sensitive Pro-Relief currently is available at major retailers across Canada.