Colgate’s McBride to join Bacardi as president and ceo

HAMILTON, Bermuda Former Colgate-Palmolive executive Seamus McBride has joined Bacardi Limited as the company’s president and chief executive officer, effective Sept. 1.

While at Colgate, McBride served as executive vice president and president of North America and worldwide commercial effectiveness. He led Colgate’s business operations in the United States, Canada, Puerto Rico and the Caribbean, and directed Colgate’s global commercial effectiveness program. He has more than 25 years of marketing and management experience at Colgate in positions of increasing responsibility in North America, Europe and Asia.

At Bacardi, McBride will succeed Andreas Gembler, who has held the position of president and chief executive officer of Bacardi Limited since 2005.