Coty to develop, market fragrances with Guess

NEW YORK Coty Inc. has inked a licensing deal with Guess to develop and market a new line of fragrances, and also will distribute existing Guess fragrances, effective January 2010.

“Guess is on the pulse of edgy style and flirtatious fashion, and Guess’ groundbreaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty,” stated Coty CEO Bernd Beetz. “With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the Guess brand will position the Guess fragrance for accelerated global success.”

Added Guess vice chairman and CEO, Paul Marciano, “This collaboration with?Coty will provide the perfect platform for Guess to creative innovative, highly desirable and luxurious fragrances that reflect our company’s image and legacy. It symbolizes both a strategic and creative alliance. We are very excited about our partnership with Coty.”

Coty stated that additional information related to the fragrance would be disclosed at a “later date.”

Established in 1981, Guess began as a jeans company and has since grown into a global lifestyle brand. Today, Guess designs, markets and distributes full collections of women's, men's and children's apparel, as well as accessories.