Cult classic French skin care brand debuts at Ulta

NEW YORK -- Ulta is leveraging the increasing popularity of French skin care products by partnering with famed French beauty brand Nuxe.

The retailer will offer 22 Nuxe items on ulta.com, including the brand's iconic Huile Prodigieuse D.

"We have seen a surge in interest in French beauty in the U.S. in the past few years," said Nuxe U.S. COO Cyril Carrette. "Nuxe products are cult favorites in a French woman's beauty cabinet, and our partnership with Ulta Beauty will enable us to make these French staple beauty products even more accessible to American women."

Nuxe is a highly regarded French brand famous for its beautifully scented, multitasking oils and other natural products that incorporate ingredients such as passionflower, macadamia nut oil, honey and sunflower. Twenty-two Nuxe items, such as the Huile Prodigieuse Multi-Purpose Dry Oil and the Rêve de Miel Ultra-Nourishing Lip Balm — two of the line's most popular items — as well as a variety of creams and cleansers, are now available on Ulta.com.

"Ulta Beauty is committed to securing the most sought after brands for its guests," said Julie Tomasi, Ulta Beauty SVP of merchandising. "The launch of Nuxe at Ulta.com is a reflection of our dedication to staying on top of trends and providing the latest and greatest in skincare to our customers."