Curel, actress Connie Britton team up to support Direct Relief International

NEW YORK — Kao USA brand Curel skin care is partnering with the charitable organization Direct Relief International to offer relief to those who need it most in the wake of Hurricane Sandy.



At a moment when many New Yorkers are still without even the most basic personal care essentials, the Curel skin care team donated its new Intensive Healing Cream for 500 care packages that were distributed by Direct Relief International to a local New York City clinic. Connie Britton, star of a new hit television show, joined forces with Curel skin care and Direct Relief International to give out packages to those in need on Dec. 3.



Each of the 500 packages distributed features Curel Intensive Healing Cream, a rich, occlusive cream formula that immediately seals in moisture and restores skin protective barrier over time.



Created with extremely dry and sensitive skin sufferers in mind, the therapeutic formula is clinically proven to provide immediate moisturization to help heal even the driest skin. Petrolatum locks in moisture and protects skin from drying out, while glycerin acts as a humectant. Together these protective ingredients create the ultimate barrier, ensuring that moisture stays within the skin to relieve, and ultimately prevent the chapping and chafing caused by dryness, the manufacturer stated.