Curve Fragrances introduces Curve Black, latest brand ambassador
NEW YORK — Elizabeth Arden’s men’s prestige fragrance brand Curve is rolling out its latest fragrance and partnership. The brand on Wednesday introduced its Curve Black and named social media star and filmmaker Mark Dohner as its latest fragrance brand ambassador.
Curve Black contains the scent of bergamot infused with nutmeg and violet leaves. It features aromatic lavender and textured tree and clay sage for freshness. The scent uses rich leather notes in combination with warm notes of sandalwood, teak and tonka bean. The brand said it’s designed for “the man who knows what he wants and where he’s going.”
"Confidence is about embracing individuality and going after your dreams, and Mark brings all of that plus a ton of spontaneous humor," Elizabeth Arden VP marketing, global fragrance, Nelson Miranda said. "People are incessantly creating and recreating their own realities, especially through social media. This is why we have selected social superstar Mark Dohner for phase two of the #CurveYourReality campaign. He truly embodies the Curve Man with his individuality, humor and, above all, confidence."
Dohner will star in the #CurveYourReality campaign through social media posts, videos and in-store advertisements. In a series of #CurveYourReality videos, Dohner sprays Curve and is transported from mundane reality to his wildest fantasies.
"I'm stoked to be a part of the Curve Fragrance brand and produce original content to kick-off the partnership and the launch of Curve Black," said Mark Dohner. "I love that Curve encourages people to embrace their authentic selves, explore their individualism, and just be themselves. I'm just an Ohio boy and never thought I'd be able to represent a brand that I've grown up with."
Curve Black will be available in May 2017 in mass retailers nationwide. The suggested retail price is $47.