CVS' Beauty360 expands presence to Internet

WOONSOCKET, R.I. CVS/pharmacy’s upscale Beauty360 retail concept now has e-commerce capabilities, enabling shoppers to buy everyday necessities and prescriptions, as well as prestige beauty products through a shared shopping basket, across both CVS.com and Beauty360.com.

“CVS/pharmacy has always been a leader in beauty, and launching the Beauty360 concept was a milestone for us in being able to provide our customers with greater access to the prestige beauty products they love,” stated Mike Bloom, SVP merchandising and supply chain. “With the introduction of e-commerce for Beauty360, we are making shopping for these luxury beauty products more convenient for everyone -- especially the nearly 6 million customers who visit CVS.com each month.”

Since its launch in November 2008, the Beauty360 concept has grown to eight locations nationwide with additional locations expected to open throughout 2010.

The Beauty360.com site offers such prestige brands as Freeze 24.7, Jack Black, Anthony Logistics for Men, Laura Geller, Paula Dorf and Borba Cosmetics.

Beauty360 shoppers can also reap the benefits of the CVS/pharmacy ExtraCare Rewards program, which provides 2% money back on all purchases among other benefits.