Daymon expands supplier services

STAMFORD, Conn.  — Global consumer retail leader, Daymon, expanded its portfolio of services Tuesday  to include national representation, an added service for select suppliers and brands across the United States.



The decision to extend national coverage to manufacturers of private brands as well as suppliers of niche, specialty and fresh products is a natural progression for Daymon, and its subsidiaries Interactions and SAS. Interactions provides retail solutions and experiential marketing for retailers and brands around the world. SAS is Daymon’s merchandising services division that provides in-store programs for the world’s largest retailers and brands.



While Daymon will continue to focus on private brand strategy, it will now offer a cost-effective solution for suppliers to increase their reach and national footprint in the grocery, mass, drug, online and c-store channels. The service brings an all-inclusive approach to a previously fragmented industry.



“Suppliers should think of us as an extension of their marketing and sales organizations,” stated Jim Holbrook, CEO, Daymon. “With our services, suppliers will be empowered with the tools necessary to enhance their retail value and agility without the fixed SG&A to provide those services. With our talent and technology driving insights and execution, we are offering an innovative solution to ensure that our suppliers get the maximum return on their investment."



Daymon’s portfolio of customized retail services, now available to suppliers, includes strategy and insights, global business management and sales support, packaging and brand design, merchandising solutions amd consumer experience marketing



“As the industry evolves, so do the services we provide to the retail community,” said Holbrook. “For example, we have added enhanced services like digital content management, direct to office product sampling and consumer driven analytical insights for our customers. While Daymon is fully committed to providing private brand management services to key retailers across the country, we also want to help suppliers grow their total business, regardless of location.”