Dial launches 3 body washes, foaming hand wash

4/5/2017

SCOTTSDALE, Ariz. — Henkel’s Dial brand on Wednesday announced the introduction of three new products this year, following a year in which the brand won three national beauty awards.


In 2016, Dial’s coconut water body wash won Allure’s Best of Beauty Best Steals award, its advanced bar soap won Family Circle’s Best Beauty Buy for bar soap and its advanced bar soap was among People StyleWatch’s best new beauty products under $25 and “things you never knew you needed.


Now the brand is unveiling two new body washes and a foaming hand wash. Dial coconut milk and hibiscus water body washes are currently available for a suggested retail price of $4.49 at grocery, drug and mass retailers. And Dial Complete Kitchen Collection foaming hand wash, formulated to kill 99.99% of common kitchen bacteria, also is available with a suggested retail price of $2.49. The hand wash comes in Fresh Lavender and Citrus Sunburst scents.


Dial said it also is launching Dial for Men Recharge Revitalizing body wash at grocery, drug and mass retailers with a suggested retail price of $4.49.


“As a brand that works diligently to ensure our products provide quality and affordable care for everybody, Dial is honored to have been recognized for our commitment to healthy skin,” Henkel Body Care VP marketing Justin Giouzepis said. “Dial is excited to take the success of 2016 and continue it throughout the new year.”


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