Dr. Fresh debuts new hand sanitizer

LOS ANGELES Dr. Fresh has introduced Infectiguard, an alcohol-based hand sanitizer that promises to kill 99.99% of germs without the use of water, soap or towels.

Infectiguard was developed with the input of dermatologists and although it contains 62% alcohol, more than the 60% minimum the Centers for Disease Control and Prevention stipulates to effectively kill germs, it also features aloe, vitamin E and other moisturizing ingredients.

Infectiguard comes in a variety of sizes and formats including family, office, and classroom-friendly options (8-oz. pump bottles including a version for sensitive skin), as well as travel and on-the-go formats (1.8-oz. bottle with clip that attaches to backpacks, belt loops, and purses; spray two pack, and foil-wrapped wipes).  Combo packs include an Infectiguard Hand Sanitizer Trial Pack that lets consumers try the spray, bottle and wipe formats.

To target another fertile breeding ground for germs - toothbrushes - there's also an Infectiguard Toothbrush Sanitizer, a storage case that sanitizes using an ultraviolet light.

Infectiguard products have a suggested retail price ranging from $2.49 to $2.99 and are available at mass-market retailers beginning in August.