Edge shave gel introduces Edge Infused line

RACINE, Wis. S.C. Johnson’s Edge brand has announced the introduction of its new Edge Infused line of shave gels for men.

The lotionized formulas are infused with vitamins and antioxidants and are available in two formulas: Edge Infused Comfort and Edge Infused Hydrate.

Edge Infused Comfort is for sensitive skin and is designed to help reduce irritation associated with shaving. Edge Infused Hydrate is designed to help moisturize and invigorate dry skin.

“Without adding another step to their routine, Edge Infused helps men get a noticeably smooth look and feel. The formulas contain vitamins, anti-oxidants and natural ingredients like ginseng, watermint and witch hazel,” stated Kelly Semrau, SC Johnson spokesperson. “The new Edge Infused shave gels not only provide a close, comfortable shave, but also enable men to look alive.”

The shave gels have a retail price of $2.99 each.