Estée Lauder shuffles leadership of 4 brands
NEW YORK — Four of Estée Lauder’s brands will be seeing leadership changes this summer. The company announced new leadership for its Aveda, Bobbi Brown, La Mer and Bumble and bumble brands Tuesday, all effective July 1.
At Aveda, global brand president Dominique Conseil will be retiring, and Estée Lauder has named Barbara Da Laere Aveda’s SVP, global GM, adding her to the company’s executive leadership team. Da Laere has been with the company since 2016, serving as Aveda’s SVP/GM North America with oversight of its go-to-business, digital marketing and retail areas. Before joining Estée Lauder, she worked in hair care and skin care in L’Oréal’s professional products division.
Also retiring is Bobbi Brown and Bumble and bumble global brand president Peter Lichtenthal, who will be succeeded by Zach Rieken, who will continue as SVP, global GM of Bumble and Bumble. Rieken will be added to the executive leadership team, and Lichtental will be working to ensure a smooth transition and working on special assignments with group president Jane Hertzmark Hudis. Lichtental has been with with Estée Lauder since 1989, holding senior roles at the Estée Lauder, MAC and Smashbox brands.
“Dominique’s and Peter’s excellent leadership has helped shape some of our most beloved prestige beauty brands,” Hertzmark Hudis said. “As we honor their amazing careers, I’m also proud of the strong foundation they’ve built for their successors to achieve the next wave of growth.”
As Rieken takes over Bumble and bumble leadership, Sandra Main, who has been at the helm of La Mer since 2009, will add Bobbi Brown to her portfolio as global brand president of both Bobbi Brown and La Mer. In conjunction with Main’s new oversight duties, Estée Lauder has named Justin Boxford SVP, global GM of La Mer. Boxford, who has been with the company since 2004 and was most recently SVP/GM of Estée Lauder and Tom Ford Beauty, also joins the company’s executive leadership team.
“We’ve always been a company of brand-builders and the home for the best industry talent. Barbara, Sandra and Justin each have highly unique business expertise and leadership skills that will further accelerate their brands’ growth potential in today’s dynamic prestige beauty landscape.”
Estée Lauder said that successors for the current roles held by Da Laere and Boxord will be named at a later date.
“Today’s announcement reflects the company’s thoughtful succession planning philosophy,” Estée Lauder president and CEO Fabrizio Freda said. “We are focused on leveraging the diverse strengths, experiences and perspectives of our leaders to further grow our brands and our business. The success of our people is a cornerstone of our long-term strategy.”